Oh the lies they tell to sell. San Diego is in the midst of a so-called affordable housing crisis, for which the poorly urban-planned cure eases zoning laws to increase population density among some neighborhoods. Funny thing, circumstances convince me that developers and politicians define “affordable housing” differently than do I or other residents. Rather than lower the entry point to rent, many newer properties raise it such that by comparison the already high monthly that I, or others, pay suddenly seems more affordable. Ah, yeah.
Consider, as example, the soon-to-open Blvd North Park, which takes up the block between Alabama and Florida on El Cajon. The complex is a wonder of marketing myths—ah, lies. As you can see from the Featured Image, which shows the leasing booth and building behind, the structure is very much under construction. Yet the leasing manger told me two weeks ago that the place would open—meaning be ready for tenants—on September 1. That’s the first lie; okay, a presumed one. The second is indisputable.