Category: Marketing

Photo by Joe WilcoxJun 26, 202310:32 pm

‘Hey, I Thought There was a Boycott!’

So said I to my wife when we passed by the discarded can today. I don’t drink beer—or any other alcoholic beverages—and am only aware of the Bud Light boycott because it blasted across every avenue and alley along the Information Superhighway (yeah, call me archaic), starting in April 2023. Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.

Sales plummeted, and the brewer stumbled into “damned if you do, damned if you don’t” territory. Distancing damage control precipitated a backlash among the Rainbow coalition of gender-identifying letters. Along the spectrum of staunch conservatives to prickly progressives, Anheuser-Busch managed to offend just about everyone who drank Bud Light, which was the most popular beer in the United States before the fiasco’s start.

Photo by Joe WilcoxJun 25, 20238:38 pm

Remembering Something Special for Outdoor Readers

A decade ago, Amazon temporarily set up an outside reading lounge at Westfield UTC in La Jolla, Calif. The Featured Image is one of several that I captured using iPhone 5s on Nov. 9, 2013. […]

Photo by Joe WilcoxJun 20, 20237:35 pm

The Case for Monogamy

Along University Ave., in San Diego neighborhood North Park, two billboards that typically market local drug dispensaries warn about syphilis and gonorrhea. There are two! A block apart, straddling Louisiana and Texas streets.

Take my advice: Stop smoking pot and sleeping around. That’s how you reduce—or eliminate among faithful spouses—the risk of sexually transmitted diseases. Advertising that changed from cannabis shops to STDs—drugs and sex—there is a connection.

Photo by Joe WilcoxMay 19, 20237:50 pm

Audacious Advertising

While driving our car to the auto shop for routine maintenance, today, I passed an intriguing billboard along Adams Avenue in San Diego neighborhood Normal Heights. Sentiment “People Matter” makes perfect sense. But not too long ago, and perhaps still, “all lives matter” was taboo response to the “black lives matter” crowd. Does this advert push boundaries? Is “people matter” all that different from “all lives matter”—regardless the different context? You tell me.

I am a big fan of offending people, of pushing their buttons, so to speak. We all need to feel uncomfortable from time to time, so that we think. So if “people matter” offends you, good! And because everyone matters, why should inclusivity of all colors be bothersome? Now, let’s get to the context, which is nothing about race relations.

Photo by Joe WilcoxNov 7, 20229:57 pm

Adventure Advertising

Unless mistaken, my wife and I saw this pull-trailer promoting GoCamp, which rents camper vans, parked on Florida Street here in University Heights. I perused the company’s website: Including duplicates, 46 vehicles are available from San Diego to the destination of your choice.

Based on interior—exterior, not so much—I rather fancy Van Luca: Mercedes-Benz Sprinter or Gia, which “is a 2009 Ford Econoline 150 Chariot hi-top conversion”. They are available for $179 and $145 per night, respectively. Neither can be driven one-way; got to bring them back. The Benz burns diesel, which is something of a liability because of high costs; the Ford is a gas-guzzler.

Photo by Joe WilcoxSep 12, 20229:41 pm

Serve One Up for Linus

Shouldn’t September 12 be considered a wee bit early for Halloween? Can we not wait until October? But marketing seasonal spicy drinks knows no bounds. The sign stands on the corner of Alabama and Mississippi, outside Mystic Mocha, which is an iconic coffee shop and eatery in my San Diego neighborhood.

The Featured Image comes from Leica Q2, today, but I first saw the advert on the eighth. I made shots at two different apertures and fiercely debated with myself about which to share. In the end, I prefer the wider depth of field of the narrower aperture, which keeps the University Heights sign and storefront in the range of focus. Vitals: f/5.6, ISO 100, 1/400 sec, 28mm; 1:02 p.m. PDT.

Photo by Joe WilcoxApr 13, 20228:02 pm

Mystic Mocha Marketing

One of University Height’s fixtures is Mystic Mocha, which through change of ownership survived the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 shutdowns mandated by California Governor Gavin Newsom and also San Diego County health authorities.

Today, as my wife and I walked by the place, we happened upon a sign at the corner of Alabama and Mission. I pulled around Leica Q2, knelt down low, and shot the Featured Image. Vitals, aperture manually set: f/8, ISO 100, 1/320 sec, 28mm; 11:39 a.m. PDT.

Society by Joe WilcoxMay 25, 20219:24 pm

I Won’t Go Soft on Hard Seltzer

Before the Wilcoxes relocated to California from Maryland some thirteen-and-a-half years ago, I generally replaced soda with a couple tablespoons of apple juice mixed with a 12-ounce can of seltzer (e.g., carbonated water). But finding the bubbly proved to be really challenging in SoCal. A few stores stocked seltzer in quart-size plastic bottles but no cans and for considerably higher price than what we paid back East.

Then came LaCroix’s bold brand turnaround early in the last decade. Packaging makeover and consumer rage against sugary soda won over mainstream Millennials, ultimately leading to a seltzer surge—whether measured by increased number of brands, flavors, or sales. That’s good for me, now a drinker of straight seltzer; no juice added by my hands or artificial flavors by bottlers.

Photo by Joe WilcoxAug 19, 20209:56 pm

CLAWS Dig In

We follow up my neighborhood’s lone Trump-Pence 2020 sign with something even more surprising: Black flag that is the Featured Image, which I captured using iPhone XS on August 16. Vitals: f/2.4, ISO 16, 1/1229 sec, 52mm (film equivalent); 11:51 a.m. PDT. The tabby nicknamed Ranger from my “Cats of University Heights” series lives in the same residence.

Have feline families formed a coalition against racism? Nope. It’s the meeting of art, entrepreneurism, and opportunity. “CLAWS is not a group or organization, it’s my idea/message/statement/artwork/design”, creator Ryan Patterson explains on his Cat Magic Punks page. “If you love cats and are against white supremacy, you’re part of it!”

Living by Joe WilcoxJul 7, 20191:14 pm

Do It, Dunkin’

Some adversarial-marketing opportunities are just too tasty to ignore. Are you listening, Dunkin’? Starbucks has presented its rival grand opportunity to tap into longstanding stereotypes about cops and donuts in a positive way. Hey, Dunkin’, put potential slogans into a dozen box and eat up the green-and-white logo demon by giving it a bigger boot-in-the-butt than it gave some of Arizona’s finest.

The Tempe Officer’s Association took to Twitter to explain the incident I allude to: “On Independence Day, six Tempe police officers stopped by the Starbucks at Scottsdale Road and McKellips for coffee. The officers paid for their drinks and stood together having a cup of coffee before their long 4th of July shift. They were approached by a barista, who knew one of the officers by name, because he is a regular at that location. The barista said that a customer ‘did not feel safe’ because of the police presence. The barista asked the officers to move out of the customer’s line of sight or to leave. Disappointed, the officers did in fact leave. This treatment of public safety workers could not be more disheartening”.

For sure!

Living by Joe WilcoxOct 16, 20177:50 pm

LaCroix Sticker Shock Gives Me Nose Bleeds

What a difference branding makes for sale-pricing. Before LaCroix became a posh, bubbly brand for environmentally-minded, organic-obsessed, uncompromising-to-spend-less Whole Foods sundry shoppers, my wife and I regularly purchased the seltzer. We preferred the no-flavor water for its effervescence and low-sodium content. I remember when, going back just five years, the local Ralph’s sold cases of 24 12-oz cans for $4.99 during summer months.

But now that LaCroix is the Apple of bubbly waters, those cans cost lots more. Today, in the same Ralph’s the exact quantity deeply discounted is twice as much—and that’s helluva savings when one case of eight typically sells for what I used to pay for 24.

Google by Joe WilcoxOct 4, 20174:07 pm

I Buried My Pixelbook Ambitions at Google Store

I would like to thank Google for saving me thousands of dollars in needless spending. Near the end of today’s gangbuster hardware event, I was ready to order two new Chromebooks and smartphones, one each for me and my wife. But “error 500” pages on the company’s store website and long-lead new product availability dates prompted me to cancel the one order successfully made and to delete the others in process from my shopping cart.

For a company whose product managers droned on this morning about all the reasons why artificial intelligence is so right, Big G got the store selling experience all wrong. I have waited through most of 2017 for a new Google-branded Chrome OS laptop. While hardly a fresh hardware design concept, Pixelbook is nevertheless tempting enough to bring me back to the AI and voice-assistant contextual future from the Apple rotting on the overly-obsessed touch-UI tree. I was willing and ready but instead walked away angry.