Well, it’s official: with Walter Cronkite gone, Jon Stewart is America’s “most trusted newscaster.” At least that’s the result of this TIME poll that pits him against the anchors of the nightly news shows for CBS, […]
Category: News Media
Audience vs Traffic
One of things you rarely hear spoken about in internet business is traffic. I don’t mean traffic numbers—those are everywhere. I mean traffic itself. What it is, what it means, what constitutes value, etc. You don’t see blog posts talking about how page views can be (and very much are) gamed to create the appearance of more page views. Or, that one million uniques means little if the length of time visitors are on the site (aka, session time) is less than one minute without their returning back to visit. That’s like a million people driving by McDonald’s but never actually going into the restaurant. I won’t even get started on flawed analytics services. Unfortunately, the market as a whole hasn’t evolved to where it’s begun to notice things like this. Blogs and media still cite flawed analytics sources in articles, and few ever reference important stats like session times and repeat visitors. That says a lot about the place the market is in.
Process Journalism and Original Reporting
On July 17, I posted, “The Michael Arrington Matter,” where I came down hard on the TechCrunch cofounder for publishing stolen, internal Twitter documents. I wouldn’t have done it.
But in fairness, TechCrunch is successful—and for a reason. TechCrunch publishes lots of original content, as much in the comments as the stories. Readers participate in the process.
It's Original Reporting or Nothing
Ian Betteridge has blogged a couple times recently about the value of original reporting. Ian is one of those long-time journalists who has good common sense. I enjoy his missives about journalism and ethics and also changes new media has on the news media.
His thoughts on the value of original reporting are must-reads.
Social Networking: Everyone is Doing It
I believe it: “Nine Out of Ten 25-34 Year Old U.K. Internet Users Visited a Social Networking Site in May 2009“. As I explain in post “Iran and the Internet Democracy“: Social networking is the […]
The Michael Arrington Matter
There is quite the ethics flap going on over the last 72 hours or so about TechCrunch’s handling of leaked Twitter documents.
Looming questions: Is Michael Arrington wrong to distribute any of the leaked material, which a hacker stole? Is the posting of the documentation unconscionable? Is there journalistic excuse, or justification for it?
‘We Choose the Moon’
Now this is storytelling and the right way to use social media tools. The John F. Kennedy Presidential Library and Museum is celebrating the 40th anniversary of the first manned Apollo moon landing by essentially rebroadcasting the event. This may go down as the mother of all reruns.
Macs in J Schools
Every picture tells a story. Apple presented this one during the October 2008 launch of unibody MacBook Pros. So many Macs among so many students seems outta sorts. Where are the Windows laptops? The students and Mac laptops go so oddly together.
Windows 7 Social Media Edition
The most surprising thing about today’s Windows 7 pricing announcement isn’t the pricing, but how Microsoft directly delivered news about it. While Microsoft issued a press release, the most substantive information comes from the Windows Blog, which the release links to. For anyone still clinging to the fantasy that there is some magical separation between Microsoft public relations teams and its bloggers, wake up! There really is none.
Perhaps there shouldn’t be, and that should concern Microsoft’s outside public relations agencies and what their future role will be. People naturally are more interested in other people and what they have to say. Surely a blogger, an identifiable human being, with posted picture and personality, is more believable and memorable than a germane press release.
Iran and the Internet Democracy
This week’s turmoil on the streets of Tehran is but a metaphor for another turmoil: How the Internet is tearing down monopolies of power and empowering individuals and smaller groups. The Internet is the new democracy, which can be seen from pictures and videos coming from protests in Iran.
The Iranian protests are capturing the world’s attention in part because of fairly new tools that make it easy for most anyone to be a broadcaster, a real-time journalist. These tools punctuate change sweeping through the news industry and destabilizing others.
Steve Jobs’ Return is Vaporware
Today’s Wall Street Journal story about Steve Jobs’ return is classic media manipulation. The story’s timing—days before Apple convenes its Worldwide Developer Conference—and seemingly single source, “a person familiar with the matter,” stinks of corporate leak.
Officethemovie: The Confessional
Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.
Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:
I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.
This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.