Category: Media

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Apple Ad Blocking Blasts the Google Free Economy

On Sept. 16, 2015, Apple released iOS 9, which enables users of iPad and iPhone to disable ads. The company claims the capability improves the overall user experience. As someone covering the tech industry for more than two decades, I perceive it as something else, too: Competitive assault against Google and means of pushing publishers to iOS 9’s new News app. There is nothing friendly about Apple’s maneuver. It is aggressive and tactical. But does it really matter?

Stated simply: More than 90 percent of Google revenue comes from contextual and search-related advertising. Apple derives about the same figure from selling devices and supporting services. At the same time, mobile is the future of Internet advertising and the battleground where the two meet. The entities’ respective mobile platforms, Android and iOS, long ago put the tech titans on a collision course. Conceptually, what Apple can’t gain from iPad and iPhone sales, it can take by shaking pillars supporting its rival’s business. 

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Who Mourns for the Fourth Estate? (Part 1)

April 2009, I busily bang out a news analysis for Microsoft Watch, one of two news sites I edit for Ziff Davis Enterprise. My boss sounds alarm that there is some jeopardy to my job. I earn a six-figure salary, which panics investors/creditors that recently increased involvement in editorial operations. He infers that I am the highest-paid writer on staff.

Days later, he informs me that in two weeks, ZDE will lay me off—the first time this has ever happened in my long journalist career. My last day will be April 30. As the end approaches, but I continue to produce content normally, he returns with an offer: Stay on writing news stories for eWeek, take a 36 percent reduction in pay, and agree to a 5-story-per-day quota. I politely decline but privately fume.