What’s Behind MacBook Pro Touch Bar?

For fervent fanboys who drink Apple Kool-Aid like water, the new MacBook Pro unveiled last week is a thrilling update. But excitement isn’t sure for the thinking public considering buying one or wondering whether or not to cancel an already placed purchase before it ships. Anyone perplexed by what Apple decision-makers are thinking, and whether the new laptops are good value, must first understand the underlying design-ethic and answer: Is it rationale?

Apple is finger-obsessed and has been since before the first Mac shipped, as I explained in March 2010 BetaNews analysis: “What 1984 Macintosh marketing reveals about iPad” (Also see from this site, in April 2010: “The Most Natural User Interface is You“). The company lags behind Google getting to the next user interface, which is more contextual and immediately responsive: Voice, meaning touchless interaction, rather than touch, supported by artificial intelligence. By contrast, Apple isn’t ready to abandon the finger-first motif, as Touch Bar makes so obviously apparent.

Photo by Joe WilcoxNov 1, 20166:54 am

The Cats of University Heights: Blue

I hadn’t seen any cats on Campus beyond Madison in the months after learning about Copper’s demise; she was a neighborhood favorite. So I was surprised to find her long-time companion, whom I call Blue (real name unknown), on Oct. 9, 2016, in the outdoor space they shared and where they were fed. I featured her in a photo comparison testing the HTC One M8, in Spring two years ago.

What a smile that Blue evoked. The cat, and another, live outdoors. Copper was a stray, as Blue may too be. I shot the Featured Image at 6:17 p.m.—five minutes before official sunset, but already quite dusk—using iPhone 7 Plus’ second lens to zoom. Vitals: f/2.8, ISO 320, 1/60 sec, 6.6mm. Below the fold is the comparison photos shot with the M8 in May 2014. I hadn’t known how much the kitten Blue was two years ago. Look how she has grown!

Photo by Joe WilcoxOct 31, 201612:29 pm

The Driving Dead

Happy Halloween! The couple may be gone from this world, but they are remembered every October 31st. I shot several portraits of them over several days before overcast skies removed offending glare. This is an […]

Photo by Joe WilcoxOct 31, 20167:16 am

The Cats of University Heights: Pee-Pee

On Oct. 26, 2016, while walking down Meade Ave. from Cleveland and talking to my youngest sister on iPhone 7 Plus, I spotted a Halloween cat—being black, of course. 🙂 I asked her to wait, […]

Photo by Joe WilcoxOct 30, 20167:55 am

The Cats of University Heights: Hunter

Now here’s a photo I don’t recall shooting, on Aug. 12, 2014, at 6:20 p.m. PDT, using Nokia Lumia Icon. I captured San Diego Comic-Con 2014 using the Windows Phone—and with surprising satisfaction. But my then […]

Photo by Joe WilcoxOct 29, 20165:11 pm

Meet Morla

This isn’t the first time featuring the neighborhood tortoise—but I have more information about her now. Let me start by calling bogus fairytale “Tortoise and the Hare“. The reptile moves with surprising speed and enthusiasm. I’m not so sure the rabbit would win in a contest.

Today I met the two house-sitters responsible for the tortoise, whom they call Morla. Supposedly she is female and about 25 years old—a youngster, which might explain her energy and enthusiasm. One-hundred-fifty years is not an unusual lifespan for this member of the Testudinidae family. The creature is social, too, and who would have guessed that?

Photo by Joe WilcoxOct 29, 20168:00 am

The Cats of University Heights: Mates

Sunday night, Oct. 23, 2016, I crossed Monroe at Maryland, where the street makes a horseshoe that comes back to Maryland at Meade. A few houses down, two cats—almost certainly littermates—accosted me for attention. Were these two ever eager, meowing and rubbing on anything close; including me.

The cross-eyed one leaped to the sidewalk, rolling about and demanding pets fervently. The other did likewise, but never leaving the ledge and rubbing the bush repeatedly with her head. I shot more than 20 photos, using the Fujifilm X-T1 with Fujinon XF18-55mmF2.8-4 R LM OIS lens, but selected just two from among the last of them.

Apple by Joe WilcoxOct 28, 201611:29 am

Your Older MacBook Pro Is More Valuable Than You Think

If you’re a recent MacBook Pro buyer, Apple just did you a huge favor—something that may be lost on new MBP buyers, who are in for some sticker shock. The entry-level for the cheapest, newest 13-incher is $200 or $500 more than its predecessor, depending on whether or not opting for the newfangled Touch Bar and Touch ID. That’s $1,499 or $1,799. Yikes. MBP 15 is a $400 price hike, $2,399, for current tech.

But if you already own MacBook Pro, particularly the 13-incher released in March 2015 or the larger model two months later, Apple increased the laptop’s value by not accelerating its depreciation. No kidding. That’s because the new entry-level SKUs are the same as before.

Photo by Joe WilcoxOct 28, 20166:23 am

The Cats of University Heights: Farfisa

Spring 2014, I used the HTC One M8, which is an Android smartphone, with—for two years ago—an excellent, low-light camera. There are many newer handsets that are all the more capable, including my iPhone 7 […]

Apple by Joe WilcoxOct 27, 20166:51 pm

Apple’s New Mac Family is Frightening

The Mac laptop line, following today’s new announcements, looks lots less like Apple and more like Compaq—where Tim Cook worked much earlier in his career, incidentally, long before the original IBM PC clone-maker’s demise. Confusing. Complicated. These are apt descriptions that might just send the ghost of Steve Jobs skyward on either—take your pick—Halloween or Day of the Dead.

Among Apple cofounder’s first tasks when returning to the chief executive’s chair in 1997: Simplifying product families. Jobs cut the deadweight, surprising many people by killing off Newton, for example. Complex product lines define Apple under successor Cook, by contrast.

Photo by Joe WilcoxOct 27, 20166:18 am

The Cats of University Heights: Honey Bunny

Five evenings ago, October 22, I searched for felines to feature in this series, knowing how they come out at dusk. Around 6:48 p.m. PDT, one approached meowing fervently as I walked up Meade Ave. from Park Blvd. […]

Photo by Joe WilcoxOct 26, 20166:29 am

The Cats of University Heights: Stretch

Seven months have passed since I introduced you to Stretch (my made-up name) and his littermate in March 22, 2016 post “Here, Kitty, Kitty“, documenting several feline sightings on North Ave.—if I rightly recall between […]