Tag: advertising

Photo by Joe WilcoxOct 12, 20239:28 pm

Who Can It Be Now?

What to say? I don’t drink alcoholic anything, but here we are for a third time romping over Bud Light. Perhaps you know the once popular beer that undergoes the mother of all boycotts—after Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.

Previously, on this torrid topic: “‘Hey, I Thought There was a Boycott!‘” and “Delivering or Removing?” So with the beer’s sales flushing down a toilet, I was surprised to see—on Oct. 8, 2023—a bag of empties tied up nicely for someone like Pat to grab and cash in at the local recycler. The Featured Image was a compulsory capture, if for no other reason than how cleanly the cans were gathered together and neatly sacked.

Photo by Joe WilcoxJun 26, 202310:32 pm

‘Hey, I Thought There was a Boycott!’

So said I to my wife when we passed by the discarded can today. I don’t drink beer—or any other alcoholic beverages—and am only aware of the Bud Light boycott because it blasted across every avenue and alley along the Information Superhighway (yeah, call me archaic), starting in April 2023. Anheuser-Busch made the marketing mistake of aligning with a transgender TikToker.

Sales plummeted, and the brewer stumbled into “damned if you do, damned if you don’t” territory. Distancing damage control precipitated a backlash among the Rainbow coalition of gender-identifying letters. Along the spectrum of staunch conservatives to prickly progressives, Anheuser-Busch managed to offend just about everyone who drank Bud Light, which was the most popular beer in the United States before the fiasco’s start.

Photo by Joe WilcoxJun 20, 20237:35 pm

The Case for Monogamy

Along University Ave., in San Diego neighborhood North Park, two billboards that typically market local drug dispensaries warn about syphilis and gonorrhea. There are two! A block apart, straddling Louisiana and Texas streets.

Take my advice: Stop smoking pot and sleeping around. That’s how you reduce—or eliminate among faithful spouses—the risk of sexually transmitted diseases. Advertising that changed from cannabis shops to STDs—drugs and sex—there is a connection.

Photo by Joe WilcoxMay 19, 20237:50 pm

Audacious Advertising

While driving our car to the auto shop for routine maintenance, today, I passed an intriguing billboard along Adams Avenue in San Diego neighborhood Normal Heights. Sentiment “People Matter” makes perfect sense. But not too long ago, and perhaps still, “all lives matter” was taboo response to the “black lives matter” crowd. Does this advert push boundaries? Is “people matter” all that different from “all lives matter”—regardless the different context? You tell me.

I am a big fan of offending people, of pushing their buttons, so to speak. We all need to feel uncomfortable from time to time, so that we think. So if “people matter” offends you, good! And because everyone matters, why should inclusivity of all colors be bothersome? Now, let’s get to the context, which is nothing about race relations.

Society by Joe WilcoxMar 3, 20218:50 pm

Everything You Need to Know About Facebook in One Popup

On Feb. 23, 2021, a news story from BBC Online about an explosion following the collision of a freight train and 18-wheeler riveted my attention. An early version of the report offered video footage embedded from Facebook (additional media is available in the linked version that you can click). I tapped the play icon on my tablet, which got the video going but also an overlaying message requesting permission for the social network “to use cookies and website data while browsing BBC.com”. Hell no, FB CEO Mark Zuckberg’s zombie-bots aren’t allowed to track my activity. Give blanket permission for all the Beeb? Eh, no.

Dirty bird! Pressing “Don’t Allow” stopped the video playing. Not once, but every time—and I confirmed the behavior on my laptop browser today. If you think the Internet is free, I got some swamp land in Florida to sell you right now. I don’t own it and you wouldn’t want it, but if you’re gullible enough to think social networks and other content-rich sites give you something free without taking something more, let’s you and I make a swamp deal. You are tracked, your browsing behavior is catalogued, and advertisements are targeted based on your online activities. That’s the Facebook Way.

Apple by Joe WilcoxFeb 16, 20167:25 pm

Android ‘Monotune’ Sets the Right Pitch with iPhone

Great marketing strikes a chord, in this instance quite literally, with consumers. The best compares the primary product to another, effectively evoking emotional connection. Apple’s “1984” commercial and “Get a Mac” series are excellent examples. In the former, the IBM PC is portrayed as Big Brother, while in the latter actors represent Mac and PC—the benefits of one and detriments of the other. Both examples use metaphors to simplify complex comparisons and to make lasting impressions rather than to checklist features.

Google spot “Monotune” ia a magnificent metaphor—piano of 88 different keys representing Android set against another, portraying iPhone, where all the notes are the same. Music is memorable, and the comparison striking as much for the under current. Apple’s brand often is associated with music and also creative individuals.

Apple by Joe WilcoxSep 19, 20155:44 pm

Apple Ad Blocking Blasts the Google Free Economy

On Sept. 16, 2015, Apple released iOS 9, which enables users of iPad and iPhone to disable ads. The company claims the capability improves the overall user experience. As someone covering the tech industry for more than two decades, I perceive it as something else, too: Competitive assault against Google and means of pushing publishers to iOS 9’s new News app. There is nothing friendly about Apple’s maneuver. It is aggressive and tactical. But does it really matter?

Stated simply: More than 90 percent of Google revenue comes from contextual and search-related advertising. Apple derives about the same figure from selling devices and supporting services. At the same time, mobile is the future of Internet advertising and the battleground where the two meet. The entities’ respective mobile platforms, Android and iOS, long ago put the tech titans on a collision course. Conceptually, what Apple can’t gain from iPad and iPhone sales, it can take by shaking pillars supporting its rival’s business.

News Media by Joe WilcoxMay 17, 20156:10 pm

Responsible Reporting Section 1 ‘News in Context’: Chapters V and VI

The fourth installment in the serialization of my ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers continues the assault on Google, which provides a necessary utility that benefits all news organizations; they sacrifice content and revenue for the privilege.

Last week, Chapters 3 and 4 focused on the broken advertising-driven model in context of Google’s greater ambitions. The previous two, and the Foreward, explain what changed since 2006 and why the Fourth Estate is in crisis.

News Media by Joe WilcoxMay 10, 20152:30 pm

Responsible Reporting Section 1 ‘News in Context’: Chapters III and IV

One thing has changed in the 13 months since the following book excerpt was written: Google loosened some of its services and software cross-integration, presumably in response to antitrust problems in Europe. The company is in the process of divesting some Google+ assets, for example. But in other respects, integration is tight as ever, particularly around mobile, which in 2015 dominates U.S. Google search—and nine other countries, including Japan.

That introduction is important context for reading today’s serialization of my ebook Responsible Reporting: Field Guide for Bloggers, Journalists, and Other Online News Gatherers. The third and fourth chapters carry forward an incredibly important, but often misunderstood, theme: The Google economy’s devastating impact on news gathering, and eroding ethical standards around it. I am not anti-Google, being myself a huge consumer of the company’s services. Nevertheless, criticism stands.

Mobility by Joe WilcoxAug 28, 20104:38 am

Virgin Mobile ‘Crazy Life’

[vimeo https://vimeo.com/43487168] I simply lo-o-o-o-ve the Virgin Mobile “Crazy Life” marketing campaign. The commercials are energetic, provocative and true! When your life is your mobile you don’t have a life. Take my iPhone 4 […]

Digital Lifestyle by Joe WilcoxSep 25, 20091:24 pm

What is an Ad?

TechFlash’s Todd Bishop and I disagree about what constitutes an ad. I ask you which of us is right. The disagreement started over Todd’s post “Windows Ads, Finally Cool?” He reports about some Windows 7 videos that popped up online a few days ago.

I saw the same vids on Tuesday night and almost blogged about them. But I recalled reading something a few weeks ago (from the esteemed Long Zheng) about the same videos being produced conceptually for Microsoft. Also, the run times were all wrong for broadcast. Nobody airs a 51-second commercials. I dismissed the videos as YouTube-distributed marketing material, but not advertisements.

Web by Joe WilcoxSep 24, 20097:47 am

What is Microsoft’s Search Engine?

[youtube http://www.youtube.com/watch?v=rTbAvVYk9d0] That’s the question Todd Bishop (accompanied by John Cook) asked people on the streets of Seattle about six months ago. No one seemed to know what was Microsoft’s search engine (At that […]