Tag: business

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Audacious Advertising

While driving our car to the auto shop for routine maintenance, today, I passed an intriguing billboard along Adams Avenue in San Diego neighborhood Normal Heights. Sentiment “People Matter” makes perfect sense. But not too long ago, and perhaps still, “all lives matter” was taboo response to the “black lives matter” crowd. Does this advert push boundaries? Is “people matter” all that different from “all lives matter”—regardless the different context? You tell me.

I am a big fan of offending people, of pushing their buttons, so to speak. We all need to feel uncomfortable from time to time, so that we think. So if “people matter” offends you, good! And because everyone matters, why should inclusivity of all colors be bothersome? Now, let’s get to the context, which is nothing about race relations.

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What’s Your Definition of Temporary?

I captured the Featured Image on March 18, 2021, presuming to never need to publish. How mistaken. As of today, more than 13 months after California Governor Gavin Newsom issued his first lockdown order and nearly a week after San Diego County moved into the (supposedly) less-restrictive Orange Tier, the Wells Fargo in Hillcrest is still closed.

You got to love that “branch temporarily closed” sign and wonder why it all seems so permanent. For anyone banking there or thinking that the state really is opening up, don’t be a fool: the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 misery is far from over—and I don’t mean you ever becoming sick.