Tag: coffee shop

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Mystic Mocha Marketing

One of University Height’s fixtures is Mystic Mocha, which through change of ownership survived the SARS-CoV-2 (severe acute respiratory syndrome Coronavirus 2)/COVID-19 shutdowns mandated by California Governor Gavin Newsom and also San Diego County health authorities.

Today, as my wife and I walked by the place, we happened upon a sign at the corner of Alabama and Mission. I pulled around Leica Q2, knelt down low, and shot the Featured Image. Vitals, aperture manually set: f/8, ISO 100, 1/320 sec, 28mm; 11:39 a.m. PDT.

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‘Growing with Passion’

Whenever walking by this mural, I often regret not photographing the lively, colorful Yipao Coffee outdoor café that once occupied this location. More importantly: What the place displaced—trees and lush green space that the (permanently closed) florist had used. Hence the irony, if you don’t see it yet, of “growing with passion”; because all that remains is dirt, on top of which vehicles park. Nothing green grows, nor the vitality of human interaction.

In late June 2018, I shared about the departure of Florabella, which had to abandon its 24-year commercial space after the landlord informed the owner that rent would triple effective July 1. I wondered: What will replace the florist? Well, Yipao took up residence in the not-long-later clearcut corner area. Interesting aside: John Adams disappeared and was discovered to be accidentally locked inside the closed floral shop, which Yipao used; perhaps for storage. He is among the “Cats of University Heights“; June 2019.

Coffee Shop Newsrooms

My fantasy newsroom is one where the public comes and goes (within reason, of course) and story ideas flow freely in all directions. In England in the 1600s, news grew out of coffeehouses this way. Decades later in the U.S. colonies, the venue of choice switched to pubs. (I like that journalism in America is tied up with drinking. Explains a lot.)

Here’s a big shout-out to the Freehold, New Jersey initiative above. I’m rooting for (literal) conversational journalism par excellence.
Doreen Marchionni