Tag: content

Read More

Wall Street Journal's Pay-more Paywall demands Too Much

Do you pay Rupert Murdoch 18 bucks a month for a Wall Street Journal iPad subscription? I dare you to confess. Today, during News Corporation’s earnings call, CEO Murdoch claims that the Journal has 64,000 active users on iPad. Presumably one of them is you.

I ask because I see the Journal as having gone too far with its paywall approach. I’m testing iPhone 3GS again, and I downloaded the WSJ app last week. I logged in with my web subscription account, and the Journal let me read for a couple days. Then came the demand for more cash. Not much, just a buck a week. But I already pay for the web subscription, for which the Journal charges about $150 a year. So Murdoch wants another 52 bucks a year for iPhone and about another $215 for iPad, which I also am testing? OK, it’s only $207 a year for iPad if taking advantage of the $3.99-a-week promotion.