Understanding The Device Agnostic Internet

A tablet is a natural extension of the iPhone experience, and will ready the user base to accept new and other devices, like internet flat panel television sets. If Apple tried to launch an internet TV set now, it’d likely see little success. Users just aren’t able to move like that. However, a middle device (tablet) that feels like a natural extension from what’s already familiar (iPhone) would enable it. People study Apple’s movements so intensely, yet rarely acknowledge what the company is really good at: Migrating users to new ideas and concepts. Apple knows the internet platform is not just a computing platform, a surfing platform, etc. It’s creating the devices to enable this, and most of all, moving everybody there.