Tag: HTC One M9

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A Smartphone Sales Story

I sold my sister’s T-Mobile HTC One M9 today. Nan lives in Vermont, where Verizon delivers consistently better coverage and where the market for a used smartphone is much smaller than here in San Diego. The buyer had previously owned the Samsung Galaxy Note 7, which she really enjoyed. While waiting until late November or early December for her matte black iPhone 7 Plus order, the woman has a Samsung Galaxy J7 loaner and hates it. She is familiar with the M9 because her mom owns one.

This lady is the fifth person I’ve met in just a few days who had bought Note 7. They’re everywhere—and a sorry lot of disappointment, too. Every one switched to an iPhone. What? Has no one read reviews claiming Google’s Pixel handsets are the Android iPhones everyone waited for? 

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Say, HTC, Social Matters More Than Gadget Reviews

Some advice for HTC and other mobile device makers: You need to adapt your PR strategy to the modern web. Seeding devices to so-called professional reviewers is a lose-lose strategy. There you should take cues from Motorola, which marketing strategy, while by no means perfect, depends more on the many rather than the few.

Today, as expected, the HTC One M9 launched on Mobile World Congress Day 0. I am struck by two early reviews, which couldn’t be more different in their assessment—and one surely is quite damaging to perceptions about the smartphone: “HTC One M9 hands-on: Improved craftsmanship, camera, and HTC Sense are compelling” by Matthew Miller for ZDNet and “HTC’s One M9 is the world’s most beautiful disappointment” by Vlad Savov for The Verge. Matt had the device for a day and Vlad for a week. Neither narrative is ideal for HTC, although ZDNet’s is closer to identifying benefits that matter, as opposed to The Verge highlighting features that aren’t.