Five days ago, I launched a crowdfunding campaign, at Indiegogo, for my forthcoming book Be a Better Blogger. Learning by doing is sometimes a painful exercise, and my progress, or lack of it, is a textbook case of what not to do.

My campaign is off to a much slower start than anticipated, generating just two donations for $60 in contributions. Thank you, both. You’re my heroes. I had hoped the book’s topic would generate interest among bloggers, journalists, and PR professionals at the least. I sent out mass emails to them and contacted family and friends, but too few of the latter.