Earlier today, I needed to get Skype onto my iPhone X to receive an overseas call. So I hauled over to the App Store, like any sensible iOS user would do. I was shocked—absolutely floored—to see an advert for Google Duo taking up about half the screen, and appearing above Skype.
You got to ask how many people end up downloading the upper one instead. I don’t often go to the App Store and wonder: How long has been this kind of aggressive placement? Looks like since the recent redesign.