According to a story in yesterday’s Washington Post, political candidates wooing younger voters should skip the ads and blog. The story, by Brian Krebs, cites a study sponsored by the Council for Excellence in Government’s Center for Democracy and Citizenship program and the Information and Research on Civic Learning and Engagement center at the University of Maryland.
According to Mr. Krebs, “The survey suggests that the Internet is most effective for candidates pursuing young people who are already interested in politics or passionate about certain key issues.”