I didn’t last long with streaming startup Philo. At 3:37 p.m. PST today, I purchased a gift subscription for six-months of discounted service. By 4:43 p.m., Philo acknowledged my cancellation (without refund, incidentally). I deserve some blame for not choosing the 7-day trial first. But the features are so modern and channel selection so perfect, I didn’t want to miss out the Holiday sale available since at least Black Friday. Besides, I had pondered Philo for nearly two weeks, all while brain-vacuuming professional reviews that offered little less than praise. Nowhere did I read, and perhaps carelessly missed, the dealbreaker: Cough. Cough. Streaming caps at 720p. Say what?

We live in the early era of 4K, which video quality I didn’t expect from Philo. But I fully anticipated watching 1080p on my Pixelbook or days-old Roku Ultra. As expressed, with flaming antagonism, in a requested cancellation reason emailed back to Philo: “I never imagined that streaming quality would be limited to 720p, which is jarring on my 43-inch TV…I hugely regret spending $99 for six months. Ho. Ho. Ho. Bah Humbug. There’s Philo coal in my Christmas stocking”.