Tag: Tidal Masters

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Thanks, Tidal

Concurrent with the Consumer Electronics Show 2019 kick-off and other Day 0 announcements, music streaming service Tidal updated its Android app (hehe, sorry iOS users) to support Masters. Oh, yeah, baby. Gimme, gimme. Tidal unveiled Masters, in licensing partnership with MQA, two years ago during the same tech gala.

Abandoning Apple for Google products during summer 2018 meant my giving up Tidal Masters, which until today were only available on the macOS and Windows desktop apps. Because Chrome OS supports Android apps, I can now listen to Masters on my laptop, not just smartphone. You can, too (if not an Apple device user).

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Tidal Masters Wow

That didn’t last long. My cancelled Tidal account was set to end January 11th, but late this afternoon, I reactivated, giving the streaming service more time to keep—and even increase—my affections. During Consumer Electronics Show 2017 today, in licensing partnership with MQA, Tidal announced the new audio-fidelity tier “Masters”, which is available for free to existing HiFi subscribers. Early album selection is extremely limited as is access option: macOS or Windows application. Both will expand in time.

But wow! I tested skeptically, wiring up my studio cans—Audio-Technica ATH-R70x—to 15.4-inch MacBook Pro with Touch Bar to hear the difference. Hehe, if any. I deliberately started with Fleetwood Mac’s “Go Your Own Way” from album “Rumors“, which released 40 years ago on February 4th. Tidal claims that Masters recordings deliver “an audio experience exactly as the artist intended”. The band spent nearly a year painstakingly recording and engineering the disc, making any, or all, the songs great test cases.