Every picture tells a story. Apple presented this one during the October 2008 launch of unibody MacBook Pros. So many Macs among so many students seems outta sorts. Where are the Windows laptops? The students and Mac laptops go so oddly together.
Category: Journalism
Officethemovie: The Confessional
Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.
Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:
I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.
This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.
Newspapers' Supply-Demand Problem
The essential problem with the newspaper business today is that it is suffering from a huge imbalance between supply and demand. What the Internet has done is broken the geographical constraints on news distribution and flooded the market with stories, with product. Supply so far exceeds demand that the price of the news has dropped to zero…
So Much for Transparency
Four days ago, the mailman delivered the April Wired, which has a great story on Microsoft’s Channel 9. I have closely watched the Channel 9 blogsite since its launch in April 2004. I blogged back then about what I expected: “Channel 9 is a brilliant marketing concept. Marketing is the key descriptor. The site is run by people paid to evangelize Microsoft products. Their job is to win over developers to Microsoft products”.
I also worried that Microsoft would use Channel 9 to replace journalists: “Company-controlled blogsites could be given first—or only—access to key product managers or executives; the insiders’ view, just like the Channel 9 positioning, but in reality managed dissemination”.
An Amoral Imperative
A confession, long time coming—or perhaps just explanation—about recent professional changes. Until November 2006, I was a market research analyst covering Microsoft and had been since May 2003. I left the analyst position and returned to journalism for many reasons.
Numbers
On the plane from Washington (DC) to Washington (State) today, I got to thinking about numbers, and the shenanigans businesses–and even journalists—get away with because of them.
Lady seated in front of me had a newspaper open with headline about some company paying $1 billion for something. What struck me was the $1, not the billion. People tend to associate with the familiar, and the numbers zero to nine are pretty familiar. The obvious association is everyday usage, which is $1 as $1, whether there is a million or billion that follows. The impact of the number’s real value is insignificant.
The Times Does Proud
Blogging is a fun, and it’s a great way for creating community across many different types of boundaries. Some bloggers have influence, too, as evidenced by the Sony rootkit DRM or Thomas Hawk’s PriceRightPhoto debacle. But for all the talk about bloggers changing information dissemination and even some bloggers deserving press credentials, the real influence, the credibility remains with real journalists.
And New York Times has done some great investigative journalism of late. Two big stories from the last week—the kind of stuff that requires real reporting and deep editorial soul searching: “Bush Lets U.S. Spy on Callers without Courts” and “Through His Webcam, a Boy Joins a Sordid Online World“.
It’s Miller Time No More
Earlier today, the New York Times officially dismissed reporter Judith Miller. In a to-the-point, bare-most-of-the-facts story, Times reporter Katharine Seelye writes of her colleague’s departure. While the Times and Miller “reached an agreement yesterday that ended her 28-year career,” it was a dismissal, as far as I’m concerned. The story carries tomorrow’s dateline.
I cheered for Miller when during summer she went to jail rather than give up a source. But since, oddities emerged about her involvement in the CIA leak case, her real reasons for going to jail, and her eventual testimony before a grand jury.
‘Good Night, And Good Luck’
I just returned from the AFI theatre in Silver Spring, Md., where I watched the film “Good Night, And Good Luck“. I can’t speak for George Clooney’s motivation for making the film, but the topic certainly is timely considering the U.S. government’s anti-terrorism stance.
As a writer and former journalist (former in current job only), the topic attracted my interest. I credit the director for creating a real sense of being there, even filming in black and white. Wikipedia and Museum of Broadcast Communications offer excellent bios on the film’s protagonist, Edward R. Murrow.
It’s Not a Fact
Just about every year, PC Magazine columnist John Dvorak writes about the death of Apple. He’s been wrong every year—actually about lots of things he writes about. Now he claims that there is media bias in favor of Apple, because, “today’s newspaper and magazine tech writers know little about computers and are all Mac users. It’s a fact”.
He continues, “I could list 50 [technology writers.] Readers should thus not be surprised by the overcoverage of Apple Computer. Every time Steve Jobs sneezes there is a collective chorus of ‘Gesundheit’ from tech writers pounding away on their Macs”.
There is No Excuse
Sometimes I wonder what print publication editors think, what’s accidental or intentional in publishing and what is the backstory beyond certain decisions. Excellent example is last week’s New York Times Magazine.
On page 78 starts an article about luxury hybrid vehicles. Part way through the story is a two-page ad for Lexus, the kind of ad no legitimate publication would allow. Tagline: “Welcome to the Luxury Hybrid”. An ad for a Lexus hybrid vehicle in a story about hybrid vehicles? For shame! Print publication tradition, particularly in the esteemed New York Times Magazine, would forbid the mixing of editorial and related ad copy.
Journalist’s Trust is Inviolate
This week, I saw the movie “Shattered Glass” on cable for the second time in a week. The film unravels the deceptions of Stephen Glass, the former New Republic writer who made up quotes and even whole stories. If I correctly recall, the magazine found problems with 27 of the 41 stories he wrote while working there.
The film got me to thinking a whole lot about ethics, the temptations journalists sometime encounter and dangerous deceptions. When a reporter for CNET News.com I worked out of a home office for four years, which meant only modest supervision. If I had ever wanted to fabricate anything, probably no one would have noticed. I never did, of course, or else you wouldn’t be reading this post.