Category: Media

Blogging by Joe Wilcox
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Anatomy of a Bad Crowdfunding Pitch

Five days ago, I launched a crowdfunding campaign, at Indiegogo, for my forthcoming book Be a Better Blogger. Learning by doing is sometimes a painful exercise, and my progress, or lack of it, is a textbook case of what not to do.

My campaign is off to a much slower start than anticipated, generating just two donations for $60 in contributions. Thank you, both. You’re my heroes. I had hoped the book’s topic would generate interest among bloggers, journalists, and PR professionals at the least. I sent out mass emails to them and contacted family and friends, but too few of the latter.

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News Media by Joe Wilcox
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Be a Better Blogger

I start off February by launching my first crowdfunding campaign, which seeks to raise money for my forthcoming book Be a Better Blogger. The sorry state of news reporting troubles me, particularly sourcing (or lack of it) and rumormongering—as eloquently expressed four years ago in post “The Difference Between Blogging and Journalism“. Triple B seeks to be a remedy, by identifying the problems and offering tips on writing well and reporting responsibly.

While the title refers to blogging, that is more a naming convention. The book is meant for anyone who wants to write well and responsibly online, applying past principles of good editing, writing, and storytelling to future-now.

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Gear by Joe Wilcox
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Twenty-Fourteen isn’t Year of the Chromebook

There are reasons why I am so obnoxiously loud about bad news reporting tactics. NPD innocently kicked off a writ-storm about 2014 being year of the Chromebook. A Dec. 23, 2013, press release observes strong Chromebook commercial channel sales of preconfigured desktop and notebook PCs.

Looks like NPD pulled the PR—I can’t find it—over this whole “year of #chromebook” meme; it’s a blog and press echo chamber that continues to boom. Goddamn, my ears hurt. Even The Register, of which I expect much better, misquotes the NPD press release, too. That 21 percent market share figure refers to commercial U.S. channels only, not the entire market.

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Journalism by Joe Wilcox
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Finally, a Sensible Story sets the Chromebook Record Straight

Gregg Keizer corrects the record regarding Chromebook sales. Somebody had to. Gregg is consistently a thorough reporter who actually reports rather than hypes or falls into The Echo Chamber.

NPD’s press release clearly states U.S. “commercial channels” not all retail sales, as has been widely misreported. That 21 percent number isn’t the whole pie but a much smaller portion of it. This misreading, misunderstanding, or misreporting (take your pick) fostered an echo chamber of stories predicting 2014 as the year of the Chromebook. In your dreams.

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Mobility by Joe Wilcox
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Chromebook Matters

My fourth ebook, Chromebook Matters, published over the holiday, and this one is available from Kindle Store, Google Play, and Smashwords. I’m done with Amazon exclusives.

Chromebook Matters is not a how-to book. It’s all “why” and “what”—why Chromebook matters and what it can do for you. I write an introduction for anyone—businesses, consumers, government agencies, or schools—considering buying Chromebook. I also address anti-Chromebook propaganda. Some claims are valid. Most are not.

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