Category: People

Living by Joe Wilcox
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Thanks, Mom

I was 14 when my mother saved my life. It was, in fact, my 14th birthday.

Dad, mom, my three sisters, and I had gone to my grandparents house to celebrate. Nana made tasty pork chops, for which I had no appetite. For dessert, there was fresh baked chocolate cake—yum, my favorite—and actually two. I had no taste for cake, either. Instead, after picking at my food, I lay down on the couch. My sister Annette, who is closest in age to me, also was ill. We both had fevers, and I assumed that we shared the same flu. 

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Society by Joe Wilcox
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Jimmy

When I was 12, after school every day, my best friend and I would go to the local five and dime for Coke at the soda fountain. We’d sit on stools and share the drink, purchased for a nickel, using separate straws. His dad and mom worked at a different school, respectively, as principal and teacher. We would wait until they came for him. Day after day.

The description might make me seem to be quite old, but parts of Maine are still behind the times—in the best ways possible.

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Living by Joe Wilcox
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Another Measure of Beauty

I find pragmatism to be an attractive quality, assuming that’s the right word. Today at IKEA, I observed this petite blonde with a tape measure clipped to the right back pocket of her jeans. There was something unwomanly about it that I find really appealing.

I feel the same way about women with cell phones clipped to their front jeans pocket; and to think so many women wear earrings! I’ve never had much taste for girlie girls that wear more makeup than frosting on cake. But this… 

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Living by Joe Wilcox
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Matchmaking Marketing

I am fascinated by marketing and how it is filtered through culture. This morning, I clicked through to a news story from Express India, for which RSS feed I subscribe. A banner ad for Indian matrimonial site Shaadi.com piqued my interest, because of its emphasis on matchmaking. There are similar services in the U.S., but they—even match.com—focus on dating or personal ads.

Shaadi.com’s marketing pitch is about finding the right match, utilizing the company’s eMatchmaker technology. The service’s focus isn’t about dating, but I would be shocked if the technology turned out to be dramatically different from other “singles” services. 

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Society by Joe Wilcox
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Remembering Lennon

December 8, 1980, I was volunteer fundraising in New York City. I beat the street until late and beat to bed around midnight. I lived in a group house a few blocks south of Columbia University on the Upper West Side.

I crawled out of bed around 8:30 a.m. on the 9th, a Tuesday. I recall bouncing down the stairs, laughing as I moved along. In those days, I was skinny and bushy blonde and always bubbling optimism. To a fault. I drove people nuts with my energy and enthusiasm.

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Living by Joe Wilcox
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Mittens and Shoes

This afternoon, on what turned out to be an uncharacteristically summer-like day, I walked toward the veterinarian’s office to see if Mittens the stray survived her fender bender. Turns out the real bender—chug-alug-lug—was the man who first came to our door about the car-struck cat. He walked back from the direction of the vet’s, in socks. No shoes! Sure the day was warm, but not for going down the street in socks.

Turns out he drank up overnight and someone stole his shoes and jacket, or so he claimed, during a blackout. “Could you help me out?” he pleaded. I felt somewhat entangled because of yesterday’s goodwill with the cat. The guy said he couldn’t go back to his “woman” without shoes. I decided to be generous, and gave him a good pair that I don’t wear anymore. He took the shoes and disappeared. I had my misgivings, because sometimes some people take advantage of generosity. 

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