News Media by Joe Wilcox
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The Case for Advocacy Journalism

Judging by Philip Elmer-DeWitt’s Google+ posts, he is a nobody—less than 500 Circles and virtually no comments. Reality is something else: Philip is a respected reporter responsible for the Apple 2.0 blog. Googlism is primary reason, I believe, for the response—or lack of it. The social network attracts Google fanboys and abhors others. There isn’t much audience for him on Plus.

But over on the Fortune website, Philip’s following is clear, judging by comments to his frequent posts. He falls into the “advocacy journalism” category. Philip writes for an Apple audience and often, but by no means always, favorably about the fruit-logo company.

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Google by Joe Wilcox
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I Take Away Control From Google+

My personal site is in state of revival, as I follow through on a long-contemplated change to my blogging style. I let inertia hold me back. No longer.

Since July 2011, I reserved most of my personal writing for Google+ and built there a fairly robust following (more than 16,000 Circles at present). The social network makes easy posting and connecting to others. Elsewhere, I write for BetaNews (e.g., for work).

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News Media by Joe Wilcox
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You Live in the Present, Write That Way

If you want your writing to impact, be present. Past tense weakens the narrative and deadens the emotional connection with readers.

Present tense is a weapon, which use raises body counts. Over at the BetaNews, some commenters consistently accuse me of being an overly-emotional writer. I cock my head and laugh, because just the opposite is true. Ambivalence is my feeling about 95 percent of stories, if not more. But accusations persist that I am a killer. For sure—of past tense.

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Storytelling by Joe Wilcox

Tofu the Vegan Zombie

I am in one of my moods, basking in the glow of those people lucky enough to make San Diego Comic-Con 2014 pre-registration. This will be my sixth year attending as official press. From SDDC 2013, I wrote Comic-Con Heroes: The Fans Who Make the Greatest Show on Earth. Previous years, I focused on video interviews and photos. In reviewing the vids, I see that many are stuck in YouTube oblivion, and that I never blogged them. So let’s catch up with some oldies, most of which still have shelf life.

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Aspiration by Joe Wilcox
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'Comic-Con Heroes' Weekend Sale

To celebrate the opening of San Diego Comic-Con 2014 pre-registration, I discount my book Comic-Con Heroes: The Fans Who Make the Greatest Show on Earth. Go to Smashwords and use coupon code “SZ79R” to get the book for $1.49 instead of $3.99. The coupon expires tomorrow, so grab the ebook today.

Comic-Con Heroes also is available from other major ebookstores, like Amazon Kindle and Google Play. I offer the deal through Smashwords because the store lets me generate coupon codes and offers readers a wider selection of format options, with ePub and Mobi being the most important.

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