She is an artist, and, on second consideration, Sheila certainly does look like a filmmaker.
Sheila Dvorak is star of Microsoft’s newest “Laptop Hunters” commercial, which is currently airing during U.S. prime time. I saw the ad last night, I believe during Fox’s “Fringe,” which I had previously recorded.
Today is moving day for my teenage daughter. She will be switching from a Mac to a PC running Windows 7 Release Candidate. My PC buying experience for her could have been a Microsoft “Laptop Hunters” commercial.
My daughter, who online goes by “Morripopp,” had been using the higher-end aluminum MacBook. I knew she would be giving it up. On Wednesday, April 29, I told Apple that Thursday would be my last day as Microsoft Watch editor; I was joining the ranks of unemployed journalists. On Friday, I got the expected but dreaded e-mail: Apple wanted the MacBook loaner back by May 6.
Microsoft’s newest “Laptop Hunters” commercial, embedded below, is the most ambitious yet and perhaps most misleading. The buyer’s budget is bigger and her laptop criteria slaps Apple where it hurts: Among core constituency of artists, designers and filmmakers.
The recession has caused many casualties. Good companies are gone, and talented people are jobless. I’ve written about many of these casualties. There is just one more story to tell.
Today is my last day as an eWEEK editor. In a few hours I will join the swelling ranks of journalists smitten by the economic crisis and by changes the Internet is forcing on my profession.
There’s something fitting about the timing. My ending comes on a day of new beginning for Microsoft. Windows 7 promises to be a big release for Microsoft. Today’s Windows 7 Release Candidate is start of something really new.
Is the American era over? I begin to wonder if the answer is yes. History is the reason. In 1914, the British Empire spanned the globe, and London was the financial capitol (eh, capital would work, too) of the world. Four years later, England’s fortunes had changed. The country had shifted much of its manufacturing production to the war and spent quite a bit of its capital supporting European allies. Meanwhile, the United States picked up manufacturing slack and monetary might. Could America’s fortunes change so quickly?
[youtube http://www.youtube.com/watch?v=Q6NU5K3k8Xo] What better disruptive improvisation than an art gallery on a subway platform?
Children like to think they are less bigoted than their parents, for example. In fact, they are simply bigoted about different things: fatties, smokers and people who drive Humvees, rather than blacks or homosexuals. Lexington
It’s not a great depression, neither is it a great recession we’re going through now. At the Brite conference this week, Umair Haque called it a great ‘compression,’ as an economy built on perceived value […]
A rare sighting of clouds. Yeah, it really sucks living in San Diego.
It has been 513 calendar days since the stock market peaked on Oct. 9, 2007. Since then, the S.&P. 500 is down 56 percent and the Dow is off 53 percent. On Jan. 29, 1931—the […]
“The Rocky Mountain News is committed to good storytelling”—John Temple. The stories are no more.
[youtube https://www.youtube.com/watch?v=Ev-opyE2AeU] I love great marketing videos. This one is a keeper.