Tag: Alphabet

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Epitaph to Chromebook

A few days ago, one of my Google+ followers, Steve Kluver, commented on an August 2014 share: “I am shopping for some more Chromebooks this Holiday Season, and found this post via G+ hashtag #chromebook search. How current is your ebook now?” He refers to Chromebook Reviews, which is available from Amazon for sale or for free reading with Kindle Unlimited. I apologized that the tome, published more than two years ago, is “way out of date”. If I’m not going to revise, I really should remove the title.

I offered to give him buying advice, which got me to thinking about Chromebook as a concept and computing edifice. While a big fan, and owner of both generations of Google-made Chromebook Pixel, my primary laptop was a MacBook Pro for most of 2016. Measure of commitment: I bought the new 15.4-inch Touch Bar model just a few weeks ago. I’ve moved on, and got to thinking about why in crafting my response. 

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Google Runs Aground European Union Antitrust Objections

Alphabet Admirals Sergey Brin and Larry Page had better tell Captain Sundar Pichai to close the watertight doors—lest the search and advertising ship sink in the North Sea, where depths reach 700 meters (2,300). Brrrr. Are the lawyers handing out life preservers? Will paralegals man the water pumps?

Today’s expansion of the European Union Competition Commission’s investigation into Google business practices makes a really bad situation much, much, much worse. Problems are these: Adding advertising to anticompetitive charges; expanding investigation to four monopolies (AdSense, Android, search, shopping services); citing exclusive contracts as violation of the law; and narrowing the applicable market for search shopping competition, thus blowing apart one of Google’s major counter legal arguments. Kaboom! 

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European Trustbusters fight the Android Army’s Advances

Once again, as it has done in the past, Google makes the classic monopolist defense for its competitive—or anticompetitive, depending on perspective—behavior with respect to Android. Yesterday, the European Union’s Competition Commission formerly charged Alphabet and its major subsidiary, which has 12 weeks to provide satisfactory legal response before the Commission issues corrective sanctions.

Simply stated, the EC finds that the company abused its dominant position, in part by contracts compelling Android licensees to preload Google apps and related services, including search. Microsoft ran into similar bundling headaches starting in the late 1990s with respect to Windows. Responding, Kent Walker, Google general counsel, claims that licensees and consumers can choose to install third-party apps. Microsoft made like-claims during its antitrust defense here and in Europe; they fell flat. 

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What Google gets from Alphabet

I predict that the innovation of the year will go, not to a tech product, but to Google’s creation of a new company: Alphabet. The search and information giant that disrupts so many other companies on and off the Internet essentially disrupts itself. By doing so—divesting the core, established business from future research and inventions—cofounders Larry Page and Sergey Brin unshackle weights dragging growth.

To recap: Page announced the dramatic change after the market closed yesterday. Google becomes secondary to Alphabet, which will hold a collection of related entities. Page hands over Google chief executive reigns to Sundar Pichai, while becoming CEO of the new entity. Brin is president. Can we call him letterhead instead of figurehead? 🙂