Tag: Apple Watch

Apple by Joe WilcoxApr 27, 20157:10 pm

Shattered Dreams: When Apple Watch Falls From the Wrist

Saturday afternoon, new Apple Watch owner Ken Lecomte posted a frightening photo to Google+: His device with shattered screen. The spider-spray pattern is eerily familiar—one seen so many times—like an iPhone clumsily dropped to floor or pavement. The fruit-logo company boasts about the gadget being a wrist computer, but should it be as easily breakable as the other that customers carry?

I contacted him yesterday, and he shared his story, providing photos that also authenticate him as the watch’s owner. The problem with Ken’s story isn’t truthfulness but lies spun around it. Fanboyism is a cancer that spreads across any tale like his. Already, accusers flame his original post and others resharing it. Apple defenders are venomous. “I’ve been amazed with the amount of negativity”, he says. “It seems a lot of people just can’t believe that Apple could make a product that could break or have a design problem”.

Meanwhile, Apple critics call for label strapgate; there have been too many “gates” already. We don’t need another caustic moniker. In this toxic climate, legitimately aggrieved customers cannot easily step forward. The focus should be the device and whether there is a design flaw or owner error.

Gear by Joe WilcoxApr 20, 20158:00 pm

Moto 360 Review

A smartwatch by any other name is compromise. The question: How much are you willing to pay, if anything, for the privilege? No matter what any manufacturer promises, battery life will never be enough, particularly when daily recharging is the minimum requirement. If you use the wristwear as prescribed, no less is demanded, regardless of the device maker. None delivers daily use without sacrificing something.

Nearly all these mini-computers on the wrist aren’t smart enough. You need a phone, too. Is two of one and half-dozen of the other worth the trouble? The answer depends much on your lifestyle. If you text and drive, and can’t break the habit, a smartwatch could save your life or others. If your mobile handset feels like a ball and chain, adopting glance-and-go lifestyle can liberate you. But if your smartphone is practically surgically attached, for its frequent use, you shouldn’t add another tech accessory. If your phone battery often runs out, because you forget to plug in, don’t multiply your troubles. If you don’t wear a watch now, and haven’t for years, don’t bother.

Apple by Joe WilcoxApr 9, 20158:45 pm

Apple Watch Social Sentiments Slump

As the clock passes Midnight and takes us into April 10, Apple Watch preorders begin. Sales start two weeks later. The buzz is big, but will actual demand be? Argus Insights, an analyst firm that is new to me, doesn’t see strong sales ahead. The metrics are interesting: 7.8 million social interactions and 65K online reviews about wearables.

“Though the Apple Watch will of course be successful, we don’t see the product to be wildly successful”, John Feland, Argus founder, says in a statement. I reviewed the firm’s report, which data is from September 2014 to end of March 2015, and it’s interesting reading. The question, and Apple Watch sales likely will answer: Is online social buzz a means for predicting a product’s success?

Apple by Joe WilcoxApr 8, 201512:03 pm

The Verge on Apple Watch

I am impressed with The Verge’s magazine-like presentation for the web, and the Apple Watch review is exceptional example. Presentation in PC browser or either of my Androids, Nexus 6 or 9, freshly flows from graphics to text overlay to paragraphs of experiential writing. Format, using the device during one day and fine touch of battery icon and time per major graphic, beautifully fits content and context.

Last month’s NeimanLab post “This is my next step: How The Verge wants to grow beyond tech blogging” spotlights changes ahead. “What The Verge has been doing the past six months, and will be doing for the next six, is turning itself into a site that covers pop culture, science, and even cars with the same voice they’ve trained on the world of technology”, NeimanLab assistant editor Justin Ellis explains. The Apple Watch review, posted today with a scad of others, illuminates transition underway. What impresses is writer Nilay Patel’s apparent honesty about the device’s benefits and shortcomings.

Apple by Joe WilcoxMar 26, 201510:50 pm

If Just 1 Percent of Apple Watch Buyers Go Gold…

Behind buying polls there are as many questions as answers, like: “How many people saying they will buy X, really will?” Oftentimes the number wanting something and actually getting it are usually much less than tallied results indicate. Considering those caveats, an Apple Watch buying poll I have running at BetaNews nevertheless illuminates how the device could be hugely successful even from a small number of sales. I do mean big.

Among the more than 1,100 respondents, as I write, 19 say they will buy Apple Watch Edition, which price ranges from $10,000 to $17,000. Assuming they all purchase and do so on the cheap, the math is easy: $190,000. Another 482 people want either of the other two models (Sport and standard Apple Watch). for $216,618 calculated at base prices of $349 and $549, respectively. The closeness of these two total dollar figures, possible profit margins behind them, and differences per-customer profits are ghastly.

Apple by Joe WilcoxMar 25, 20155:10 pm

You Could Buy So Much More Than Apple Watch

As Apple Watch hype increases and the preorder date (April 10) approaches, a question gnaws me: Why would anyone spend so much money on the device? A buying poll I posted on BetaNews now exceeds 1,000 responses, which is large enough sample-size to get some sense of the readership’s intentions. Two percent of respondents—that’s 14 people—plan to buy the Edition model, which price ranges from $10,000 to $17,000. No disrespect, but talk about money to burn! Forty-five percent of respondents plan to purchase any Apple Watch, while another 5 percent of you are undecided.

So I wonder: What could you buy instead of Apple Watch? I intentionally single out the big spenders, settling on $13,000 as mean between $10K and $17K, being it’s such a lucky number and Apple looks to make lots of luck—eh, money—from the smartwatch. Before continuing, an important reminder: Functionally, there is no difference between the cheapo timepiece ($349) and its massively-expensive sibling. The price difference is all bling.

Apple by Joe WilcoxMar 9, 20154:50 pm

Apple Returns to Its Roots

Following today’s splashy media event, Apple looks lots more like the company I loved—and loathed—last decade. The smartwatch and new, ultra-thin and light MacBook take Apple back to its core (no pun intended). Both products are all about status. Make no mistake: The devices you use establish status—having the newest, coolest thing. Appealing to the desire for coolness is a longstanding Apple design prerogative.

But that aspirational quality has been missing for a good half decade—and I suspect not coincidentally during the latter stages of cofounder Steve Jobs’ illness, retirement as chief executive, and tragic death. Aspiration remained in the marketing but the quality falls short of products released from around 1998 to 2010. On Twitter today, “Wow” is a common response to the new MacBook, about which many tweeters regard as the bigger announcement. I agree. The 12-inch screen laptop goes on sale April 10, starting at $1,299.

Apple by Joe WilcoxFeb 16, 201512:45 pm

The Smartwatch isn’t a Dumb Idea

Over the holiday weekend, I started using the Moto 360, which user experience is way better than anticipated. (My old watch is left in the photo.) For all the nutcases calling Apple Watch innovative and revolutionary—without there even being a device for them to test—Android Wear is, ah, timely. Google gives great utility that will be difficult for the fruit-logo company to match. Reasons are simple: Context, search, sync, UI design, and Google Now.

I resisted the smartwatch concept for having been there before. Few of the gadget geeks gushing about wearables are old enough to remember Microsoft SPOT. Mid-last decade, the company partnered with real watchmakers (Fossil, Suunto, and Swatch); the devices were as much jewelry as functional timepieces; FM radio delivered appointments, news, weather, and other alerts independent of cell phones; and battery life lasted three days or more (which wasn’t enough). By these measures, SPOT watches were so much more and still failed. Hence, these are reasons why in past analyses I called the decade-later attempt dumb. But I was wrong.

Apple by Joe WilcoxFeb 11, 20155:20 pm

Today’s Brutal Bias Assault Against Android Wear is Shameful

Oh my. Canalys reports half-year 2014 Android Wear smartwatch shipments of 720,000 units, and the Apple-loving free press categorizes the number failure. Meanwhile, the analyst firm boasts that “All eyes are now on Apple, which will reveal further details about the Apple Watch prior to its release in April”. Not mine. Are yours?

Over at Wall Street Journal, Rolfe Winkler begins his hatchet piece with: “It’s been a slow start for Google’s smartwatches”. The search and information giant doesn’t sell any of the devices, developing the underlying platform. Nitpicking aside, he ridiculously writes: “Apple sold roughly 114 million iPhones over the same period. That means Apple sold almost as many iPhones each day as makers of Android smartwaches sold over the six months”. Oh yeah? That comparison matters how?

Apple by Joe WilcoxJan 1, 201512:50 pm

What 2014 Life-Changing Tech Means to 2015

Three weeks ago, at BetaNews, I asked “What tech changed your life in 2014?” Readers answered there and on Google+. As the new year starts, I wonder what will make all our lives better. Apple Watch? I doubt it. Shake me awake from the nightmare if the wearable isn’t the most successful flop of 2015. Windows 10? Skipping nine is a good sign, but is giving users more of what they don’t want to let go life changing? Eh, no.

At the precipice of looking ahead, this is a last look behind. Once Consumer Electronics Show leaks and early announcements rush the InterWebs, all eyes will turn forward—blind to what many people have, focusing on what they want instead. That’s because “aspiration” is the defining word of the technology era, and the promise if you buy newfangled This or That your life will be better for it. Sometimes the promise is true, but too often not, which is why I asked the important question three weeks ago.

Apple by Joe WilcoxSep 14, 20145:06 pm

Apple Watch isn’t the Future

I am reluctant to criticize unreleased Apple Watch because my analysis about original iPad—given before seeing it—was wrong. That said, Android Wear, while seemingly sensible comparison that analysts, bloggers, and journalists make, isn’t right. When put in perspective of next-generation wearables, I think Apple Watch should be compared to Google Glass.

Be honest. Which looks more innovative to you? The utility of something you see at eye level that provides real-time, location-based information is much greater than something that demands more responsive—”Hey, Siri”—interaction and turns the glance and fingers downward. Granted, Apple Watch delivers alerts, and you feel them, but your attention is always to look away.

Apple by Joe WilcoxSep 9, 201410:08 pm

Hitler finds out about Apple Watch and iPhone 6

In this—one of the funnier Hitler parody videos—the dictator says: “If Apple sold Jony Ive’s gym sweat, millions would also buy that!” (Ive is Apple’s chief designer.)