Tag: Apple

Critters by Joe WilcoxMar 28, 20153:15 pm

Say, Hello, Sammy

Happy Caturday! For months, I have wanted to introduce you to the kitty who resides at local Mac dealer DC Computers. But Saturday comes, I forget, and is gone. Finally, I remember, while the sun still shines brightly overhead and Modest Mouse blasts form Chromebook Pixel LS. Mmmm, cat and Mouse (song “The Ground Walks, with Time in a Box“, BTW).

Sammy is about four years old, and she amazes me for her territorial confinement. During hot summer days, DC Computers cracks wide the doors and circulates the breeze blowing from the ocean, just 9 kilometers away. Sammy may sit inside, nose held up sniffing the air, but she doesn’t cross the threshold into the bustling parking lot. She never ventures outside.

Apple by Joe WilcoxMar 26, 201510:50 pm

If Just 1 Percent of Apple Watch Buyers Go Gold…

Behind buying polls there are as many questions as answers, like: “How many people saying they will buy X, really will?” Oftentimes the number wanting something and actually getting it are usually much less than tallied results indicate. Considering those caveats, an Apple Watch buying poll I have running at BetaNews nevertheless illuminates how the device could be hugely successful even from a small number of sales. I do mean big.

Among the more than 1,100 respondents, as I write, 19 say they will buy Apple Watch Edition, which price ranges from $10,000 to $17,000. Assuming they all purchase and do so on the cheap, the math is easy: $190,000. Another 482 people want either of the other two models (Sport and standard Apple Watch). for $216,618 calculated at base prices of $349 and $549, respectively. The closeness of these two total dollar figures, possible profit margins behind them, and differences per-customer profits are ghastly.

Apple by Joe WilcoxMar 25, 20155:10 pm

You Could Buy So Much More Than Apple Watch

As Apple Watch hype increases and the preorder date (April 10) approaches, a question gnaws me: Why would anyone spend so much money on the device? A buying poll I posted on BetaNews now exceeds 1,000 responses, which is large enough sample-size to get some sense of the readership’s intentions. Two percent of respondents—that’s 14 people—plan to buy the Edition model, which price ranges from $10,000 to $17,000. No disrespect, but talk about money to burn! Forty-five percent of respondents plan to purchase any Apple Watch, while another 5 percent of you are undecided.

So I wonder: What could you buy instead of Apple Watch? I intentionally single out the big spenders, settling on $13,000 as mean between $10K and $17K, being it’s such a lucky number and Apple looks to make lots of luck—eh, money—from the smartwatch. Before continuing, an important reminder: Functionally, there is no difference between the cheapo timepiece ($349) and its massively-expensive sibling. The price difference is all bling.

Apple by Joe WilcoxMar 17, 201510:15 am

Don’t Grub Gruber, Do Your Reporting!

Saturday night, I fumed after seeing more than 20 blogger news headlines repeating assertions made by Apple apologist John Gruber that the MacBook’s maker invented USB Type-C. Does no one independently confirm anymore? The rumor’s viral spread, when repeated often enough, will enter the Internet cultural lexicon of misinformation become truth.

Over at BetaNews, my colleague Mark Wilson rips into Gruber’s assertion. Between us—a phone call from me, and an email from Mark, coincidentally around the same time yesterday—we have comments from official body USB Implementers Forum that dispute the Apple invention claim. But, of course, confirmation can’t be true enough for the rumormongers because “informed little birdies” told Gruber that USB-C is “an Apple invention and that they gave it to the standards bodies”. But, sssh, the company isn’t supposed to say, because of politics or something.

Whether or not Gruber is right—maybe he really has inside, hush-hush information—is immaterial. That so many blogs reported his statement as fact, without any further investigation, is the problem. Given Gruber’s longstanding unabashed Apple-loving ways, everything he claims about the company should be presumed propaganda until proven to be otherwise.

Society by Joe WilcoxMar 16, 201510:30 am

At Launch, HBO NOW is No GO

The past 7 days is so chock full of tech-related news, like Gigaom’s closure or updated Chromebox Pixel, feels like a year has passed since Apple announced the new MacBook and exclusive distribution of streaming service HBO NOW. I don’t know what the device maker paid for the privilege, but big benefits belong to it. I wonder: What made HBO executives think that the service benefits by tying its early destiny to a single platform during telecast of the popular Game of Thrones series?

Particularly for cord-cutters who don’t have Apple TV, iPad, iPhone, or iPod and want GoT Season 5 the choice is simple: Buy ATV for 69 bucks or spend more on another device capable of running HBO’s iOS app—or steal! On March 10, 2015, my colleague Alan Buckingham, who owns no fruit-logo products and cord-cuts, wrote that he might get the streaming box. I asked if he really plans to buy Aople TV. “I likely will”, he says.

Apple by Joe WilcoxMar 12, 20158:16 pm

Google pulls an Apple-Like Media Coup

Bias in the media is inevitable, and any news gatherer who denies this fact is a liar. Companies seek favor or to influence in countless ways. It’s the nature of the beast, which cannot be tamed. So I wonder how Chromebook Pixel embargoes impacted reporting about Apple’s newest laptop. If they did, as I’m convinced, Google pulled off one hell of a marketing coup.

The search and information giant provided many tech blogs and news sites with the new Pixel about a week before the l aptop launched yesterday and the first reviews posted—that was also days before Apple’s well-publicized media event where a new MacBook was rumored. Both computers share something in common: USB Type-C, which is bleeding-edge tech. The connector received much media attention on Monday and Tuesday two ways: Buzz about it being the next great thing, and MacBook having but one port (Pixel has two, and others).

Apple by Joe WilcoxMar 12, 20151:33 pm

Chromebook Pixel or New MacBook?

Two new laptops launched this week, both pioneering USB-C and packing 12-inch displays. The likenesses stop there, and the distinctions can’t be overstated. One computer you can buy now, the other comes next month. Should you consider either? My primer will help you decide.

Apple unveiled the new MacBook, which measures 1.31 centimeters at its thickest and weighs less than a kilogram, on March 9. Sales start April 10, 2015. Yesterday, Google launched the second-generation Chromebook Pixel, which is immediately available for purchase (mine arrives tomorrow from the new Google Store). Both laptops adopt USB Type-C for power and, using adapters, hooking up to other devices. USB-C puts both computers at the bleeding edge for charging and connectivity, But their approach to ports couldn’t be more different.

Apple by Joe WilcoxMar 11, 20159:33 pm

New MacBook Gasps for Air

Across tech sites and forums there are rumbling complaints about Apple choosing to provide just one port on the 12-inch MacBook and the compromises the design presents. The flawed approach is much bigger, and the laptop line has been this way before—where thinning down means giving up something many users want, which is why I am so surprised that little of the discussion focuses on the original MacBook Air.

Stated simply before the long explanation: If you don’t mind paying $1,299 or $1,599 for the performance equivalent of a souped-up tablet, running OS X but lacking touchscreen, Apple’s tiny laptop is a good choice. Otherwise, stop whining and buy something else. There is no shortage of choices in the slim-and-portable category.

Apple by Joe WilcoxMar 9, 20154:50 pm

Apple Returns to Its Roots

Following today’s splashy media event, Apple looks lots more like the company I loved—and loathed—last decade. The smartwatch and new, ultra-thin and light MacBook take Apple back to its core (no pun intended). Both products are all about status. Make no mistake: The devices you use establish status—having the newest, coolest thing. Appealing to the desire for coolness is a longstanding Apple design prerogative.

But that aspirational quality has been missing for a good half decade—and I suspect not coincidentally during the latter stages of cofounder Steve Jobs’ illness, retirement as chief executive, and tragic death. Aspiration remained in the marketing but the quality falls short of products released from around 1998 to 2010. On Twitter today, “Wow” is a common response to the new MacBook, about which many tweeters regard as the bigger announcement. I agree. The 12-inch screen laptop goes on sale April 10, starting at $1,299.

Apple by Joe WilcoxFeb 24, 201511:04 am

The Measure of Chromebook’s Success

Last year, I disputed ridiculous assertions, based on widely misquoted NPD data, that 2014 would be “year of the Chromebook”. It wasn’t. But that designation does belong to 2015—at least in the United States. Measures: Number of new models; adoption by K-12 schools; and overall sales, which are surprisingly strong. Read carefully the next paragraph.

Through U.S. commercial channels and retail, Chromebooks accounted for 14 percent of laptop sales last year, according to NPD, which released data at my request. That’s up from 8 percent in 2013. Commercial channels, largely to educational institutions, accounted for about two-thirds of 2014 Chromebook sold. Year over year, sales soared by 85 percent, and the trajectory continues to climb.

Apple by Joe WilcoxFeb 16, 201512:45 pm

The Smartwatch isn’t a Dumb Idea

Over the holiday weekend, I started using the Moto 360, which user experience is way better than anticipated. (My old watch is left in the photo.) For all the nutcases calling Apple Watch innovative and revolutionary—without there even being a device for them to test—Android Wear is, ah, timely. Google gives great utility that will be difficult for the fruit-logo company to match. Reasons are simple: Context, search, sync, UI design, and Google Now.

I resisted the smartwatch concept for having been there before. Few of the gadget geeks gushing about wearables are old enough to remember Microsoft SPOT. Mid-last decade, the company partnered with real watchmakers (Fossil, Suunto, and Swatch); the devices were as much jewelry as functional timepieces; FM radio delivered appointments, news, weather, and other alerts independent of cell phones; and battery life lasted three days or more (which wasn’t enough). By these measures, SPOT watches were so much more and still failed. Hence, these are reasons why in past analyses I called the decade-later attempt dumb. But I was wrong.

Apple by Joe WilcoxFeb 11, 20155:20 pm

Today’s Brutal Bias Assault Against Android Wear is Shameful

Oh my. Canalys reports half-year 2014 Android Wear smartwatch shipments of 720,000 units, and the Apple-loving free press categorizes the number failure. Meanwhile, the analyst firm boasts that “All eyes are now on Apple, which will reveal further details about the Apple Watch prior to its release in April”. Not mine. Are yours?

Over at Wall Street Journal, Rolfe Winkler begins his hatchet piece with: “It’s been a slow start for Google’s smartwatches”. The search and information giant doesn’t sell any of the devices, developing the underlying platform. Nitpicking aside, he ridiculously writes: “Apple sold roughly 114 million iPhones over the same period. That means Apple sold almost as many iPhones each day as makers of Android smartwaches sold over the six months”. Oh yeah? That comparison matters how?