Outside Apple Store, people excitedly line up to buy iPhone 6. The crowd is remarkably eclectic. Tattoos here. Mohawk there. Someone wearing a prim business suit chats with a burly biker wearing sleeveless T-Shirt. Everyone’s clothes beam bright, vibrant colors. Loud laughter and uproarious chatter is everywhere. This is one happy group of buyers.
The store’s doors exit onto a green pasture of sheep. Each wears a chain around its neck, with iPhone 6 attached. Cow bells appear on the screens, and clanging sounds against the chirping of birds. One animal looks up: “Baaaaaaa!” Then another, and another. An announcer asks: “Do you really want to be an iSheep?” Then the Android logo and robot flash across the screen.
That’s the kind of TV commercial Google and/or its manufacturing partners need to air now that in the United States iPhone market share nudges ahead of Android handsets (fourth quarter 2014, according to Kantar Worldpanel Comtech). Such circumstance was unfathomable 12 months ago. What happens in the four quarters ahead depends much on who wins the mindshare wars. I got to admit: Apple’s lead is momentous.