Microsoft has this nifty marketing promotion where New York City dog walkers wear Bing T-Shirts. Hell, why not any city in California? The people out here are dog nuts, sometimes walking two or three animals at once.
Only Microsoft could be so bold. As I explained in my last post, TechFlash’s Todd Bishop and I have been bantering back and forth about what is advertising. Oh, these IM arguments can be brutal. Anyway, […]
That’s the question Todd Bishop (accompanied by John Cook) asked people on the streets of Seattle about six months ago. No one seemed to know what was Microsoft’s search engine (At that time is […]
Microsoft employee evangelist Heather Hamilton is my darling today (Please don’t tell my wife!). She writes quite convincingly that “Sometimes, when something looks like a fizzy scoop, it totally isn’t.” Heather responds to a weird story circulating the blogs—soda cans marketing Bing to Microsoft employees. Anyone who works for Microsoft or has visited the campus should know there are fridges on every floor (or there sure seem to be) filled with soda and other beverages. Microsoft coolers pack a better selection than my local 7-Eleven, and for better price: Free. I’ve seen product branded cans in the coolers before, but hadn’t thought much of them. Branded gear of every shape and size can be found at most consumer companies.
Editor’s Note, March 29, 2010: For about six weeks during summer 2009, and following my April 30 layoff from eWEEK, I put out my shingle as an independent analyst. I had worked as an analyst for JupiterResearch from 2003 to 2006. But the role just didn’t feel right, particularly given the economy. This post represents a feature of “quotes” for journalists to use in their stories.]
Today’s installment begins with Bing, Nokia N97 and Microsoft’s new GM of US Distribution and Services. They’re my quick take on the day’s news.
Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.