Houston Chronicle story, “Google twin—a strange obsession,” looks at people who search online for people with their name. Heck, I don’t even Google my name about me, let alone someone who shares the same name. So, I find this kind of Googling kind of funny.
These days, Google seems to be interested in just about everything—portals, search, VoIP, instant messaging, email, photos, blogging, maps, topography, Wi-Fi and NASA, just for starters. Google’s eclectic interests must aggravate Microsoft’s competitive analysis folks. Every week, someone asks me what any part of all this stuff has to do with search. After all, Google is a search company.
I disagree. Google no longer is just a search company, if it ever really was. Search is really a means to an end, and that end is the access to information. Looked at from this perspective, access to information, all of Google’s recent announcements make sense. And combined they foreshadow where the company is going and why Microsoft really should worry about Google.
In 1984, Apple’s Macintosh introduced the world to the graphical user interface, eventually changing how people interact with computers. The GUI may not have been Apple’s idea—great credit there goes to the folks at Xerox Palo Alto Research Center—but the company did deliver the first meaningful, commercial product.
Since I received a bunch a calls today about Google’s new desktop search utility, larger perspective is warranted. The browser wars really set the stage for the search competition underway between Microsoft and Google. While […]