Tag: iPad Pro

Apple by Joe WilcoxFeb 15, 20162:29 pm

iPad Pro’s Shouldn’t-be Battery Problem

Editor’s Note: Apple contacted me on February 16th, suggesting the short battery life is abnormal. We discussed tech support option but I chose instead to replace the whole kit—iPad Pro and keyboard—to see if the short battery life with Smart Keyboard is a one-off hardware problem. Look for an update in the sixth post. The hardware exchange will take a day or so to sort out, before the series can resume.

The follow-up post, on February 24th, countermands the negative conclusions stated in this review. Battery life from the second kit is hugely satisfying and plenty long enough for the typical workday. The user experiences aren’t comparable. I debated about deleting the original story but that feels like hiding something. Hopefully this addendum sufficiently retracts the original conclusion.

I cannot presently recommend Apple’s big-ass tablet as a laptop replacement—using the official-issue Smart Keyboard. The reason may surprise you. The foible isn’t the utility of iOS, available apps, or overall hardware performance but the battery and charging system. Inadequate combination is an understatement.

Two weeks ago, I purchased iPad Pro through T-Mobile’s Jump On Demand program. My 13th day using the tablet as my primary PC progresses with acceptance that an ongoing problem is a deal breaker. When I use iPad Pro like a laptop, even primarily working only with mail and two browsers (Chrome and Safari), battery burns down too rapidly and subsequent topping off takes too long. Oddly, battery-life is exceptionally good for tablet use.

Apple by Joe WilcoxFeb 12, 20167:55 pm

The Ways Apple iPad Pro Delights Me

Day 10, and it’s difficult to wonder where nearly two weeks went. Yet here I am with iPad Pro, and more settled than last weekend, when griping about how the tablet frustrates me.

I want to start by discussing Apple’s Smart Keyboard, which is a $169 accessory that I recommend for everyone who doesn’t plan on using fingers and Pencil as primary, ah, utensils. Typing is amazingly smooth and accurate. The keys present terrific travel, without requiring too much force while still giving plenty of tactile response. Shocked best describes my reaction to the experience. Sometimes what’s missing brings something more: Ommission of the trackpad, which either is brilliant conception or Apple chief designer Jony Ive and team getting goddamn lucky.

Apple by Joe WilcoxFeb 7, 201612:20 am

How Apple iPad Pro Frustrates Me

Day 5 morning, and I am close to returning the iPad Pro to T-Mobile. There are too many quirks that reaffirm my contention in thi series’ second post: Apple’s big-ass tablet is a proof-of-concept device that’s ready, or so I thought, for few users (digital content creators) but not the masses. Now I wonder if the thang is ready for anyone.

Setting up Apple Pencil should be as easy as pulling off the rear cap, inserting into Lightning port, and acknowledging Bluetooth connect request prompt. But there is no response from the tablet, after a half-dozen attempts, so I Google for solutions. No luck there, and I check Bluetooth settings, where the device doesn’t appear. Disconnect my Harman Kardon speakers. No change. Turn off and on Bluetooth. Nope. Detach Pencil, try again. Success! Device shows up, pairs, then disconnects, and stays that way until I try again, and then it’s “Groundhog Day” time. I’m Bill Murray reliving the same moment over and over without progress.

Apple by Joe WilcoxFeb 5, 20168:35 pm

iPad Pro is Bigger Than You Think

“Look up, waaaaaay up” is a phrase familiar to Canadians of a certain age, who watched “The Friendly Giant“. The kids program aired from 1958 to 1985 on CBC, which our TV antenna grabbed from the local affiliate across the border in New Brunswick (I’m from Northern Maine). There’s something about iPad Pro’s enormity that makes it feel more like something the Giant would use.

My question this fine Friday: Is iPad Pro too big? For the majority of potential buyers, my answer is unequivocally yes. I don’t see a product made for the majority. Whatever Apple’s post-PC ambitions, iPad Pro is more a proof-of-concept for future laptop replacement. However, for the few—creators looking for larger digital canvas—iPad Pro offers much. For the many, the first version will work out the kinks, such as getting the app platform placed, for mass-market successors. Warning: Embracing the expansive tablet may make switching to something smaller nearly impossible. Size matters, and sometimes larger is better.

Apple by Joe WilcoxFeb 2, 20166:46 pm

Meeting Apple’s Big-ass Tablet

The first thing you notice about iPad Pro is the size. The tablet is ginormous. It’s 12.9-inch screen lays before you like a chalk slate—a blank canvas demanding typed text or drawings made with Apple Pencil. Yet something also feels wrong about the thing. During the so-called Steve Jobs era, refined designs were smaller—like iPod nano. Apple is no stranger to larger; 27-inch iMac today or 17-inch MacBook Pro of yesteryear are examples. Perhaps. But there’s big, and BIG.

The giant tablet arrived around 2:50 p.m. PST on Groundhog Day 2016, marking a bold computing adventure for February: Using iPad Pro as my primary PC, and hopefully only one. Perhaps you read my recent obituary to Apple love lost and might wonder why buy anything Apple? I like to experiment and am paid to try out new things (so you won’t have to). By sheer size, PC replacement, not companion, is the only sensible design objective for iPad Pro. Can it meet the demands? I want to find out.

Apple by Joe WilcoxJan 20, 201610:15 am

Apple Needs to Think Differently

I watch with wonder and concern about Apple, as a longstanding customer (starting in December 1998). As a journalist, I developed a reputation for hating the company (I don’t) so long loved because my stories aren’t kiss-ass fanboyism. What’s that saying about being hardest on the ones you love most? Kind I am not.

Today’s theme isn’t new from me and repeats my analysis that Apple has strayed far from the path that brought truly, disruptive innovative products to market. In 2016, the company banks on past successes that are not long-term sustainable. We will get a glimpse after calendar fourth quarter 2015 earnings are announced on January 26th. You will want to watch iPhone and international sales, particularly emerging markets.

Apple by Joe WilcoxDec 17, 201511:40 am

Apple’s Two Vulcan Problem

Back in April 2013, when Forbes ran a commentary asserting it was time for Tim Cook to go, I forcefully responded that “Apple needs a COO, not new CEO“. The day has arrived, with the company announcing this morning that Jeff Williams fills the vacant chief operating officer position. Eh, that’s not what I had in mind, and Apple investors should question the wisdom of the appointment, too.

I mean no slight towards Mr. Williams, who looks more the adequately competent to handle the job. Like Cook, when COO, Williams is a manufacturing and logistics leader—excellent credentials to manage day-to-day operations over the world’s wealthiest tech company as measured by market cap and quarterly net income. The problem: Cook and Williams are questionable pairing, because their backgrounds and skillsets are too much alike. You got an electron circling another electron in the atom’s nucleus.

Apple by Joe WilcoxNov 11, 201511:26 pm

You’re Looking at What Isn’t

iPad Pro sales started today, and the tablet is available to buy at my local Apple Store but not to see or handle. There are no display models. That was the situation around 5 p.m. What amazed me: How many people bought sight-unseen. In the five minutes I looked around for the 12.9-inch tab, Apple staff sold three (if not more). Do these people understand just how big this thing is?

Stranger still, the two accessories that deliver differentiating benefits—so-called Pencil and Smart Keyboard—won’t ship for three or four weeks. The overly-large tablet isn’t good for artists or as a laptop replacement without either input device. All this while Apple marketing touts their major benefits.

Apple by Joe WilcoxSep 12, 201512:45 pm

Apple Products without Purpose

As Apple’s iPhone 6s and 6s Plus preorder weekend progresses, I reflect on the week’s announcements. Increasingly, I see the company as the middle-aged boys club; men of a certain age designing products for rich, white, middle-age males. Of course, execs want women and people of other ages and classes buying pretty things, too. I refer to a mindset that seems to be core to Apple’s post-Steve Jobs design ethic.

“Products without purpose” I call new MacBook, Apple Watch, and iPad Pro. Where once Steve Jobs filled niches and created new categories, CEO Tim Cook and company create new Apple ware for which there is little to no need whatsoever.

Apple by Joe WilcoxSep 9, 20153:35 pm

iPad Pro: My Story in Tweets

Apple’s newest tablet, announced earlier today, isn’t on my shopping list. At 12.9 inches, the screen on the iPad Pro is too big. The device can’t comfortably fit the hands for long periods of time. I have experience with 12-inchers. I will likely keep my iPad Air 2, unless Google comes out with some gotta-have Nexus tab before Apple starts selling its beast in November.

The media event marks a big day for the fruit-logo company, which also introduced new Apple Watch models. That’s code for same internals with more case color and band choices. Apple TV gets a big refresh, and new iPhones are queued up for preorders starting Saturday September 12. The company usually does Friday, but that’s the 9-11 terrorist attack anniversary.