[youtube https://www.youtube.com/watch?v=u2eDKB_BuhQ]
To Apple purists, documentary “Welcome to Macintosh” is surely nothing new. But to little `ol Joe, flipping channels on a Friday night, the documentary was a surprise airing on CNBC. By far, former Apple development engineer Jim Reekes gave the most acerbic commentary about the company—not so much what he said but how he said it.
It’s April Fools’ Day, and I’m not joking. But that doesn’t mean we can’t have some fun, by comparing and contrasting Apple old with Apple new. 🙂 Last night I posted to Betanews: “What 1984 Macintosh marketing reveals about iPad,” which is based in part on my April 2006 post “When Magazines Mattered,” about Apple buying all the ad pages—39 of them—in the Newsweek 1984 election issue. Magazines mattered to Apple for promoting Macintosh during its launch year. Now iPad matters to magazines, for which some publishers hope to turnaround sagging readership (and ad revenues). Ha, who’s paying whom now?
My wife suggested that I read Washington Post story, “The Elite Apple Corps: A Hundred Million Strong, Every One of Them Cool.” I live in California! I don’t read the Post anymore, which is why I didn’t see it. The story appears in today’s Style section.
Reporter Hank Stuever hits on what’s wrong with the Apple retail stores. They’re too busy, and so they’re no longer fun.
To promote the Macintosh 22 years ago, Apple purchased all—as in every—ad space in the Newsweek 1984 election issue. That was 39 pages.
The folks over at Graphical User Interface Gallery (aka Guidebook) have preserved every page from that Newsweek issue. It was a time when magazine advertising really mattered, unlike today when the Internet undermines magazine circulation.Â