Today, Microsoft announced changes to Office for Macintosh. There is much less here than might appear. A new version will come for holiday 2010, replacing Entourage with a new version of Outlook. Next month, Microsoft will begin selling a new Mac Office edition, branded for businesses.
The Microsoft-Google tit-for-tat spat over Apps Sync accents the new battleground over which the companies are fighting. Google has moved onto sacred Microsoft territory: Office. Google’s synchronization approach is simply brilliant, and Microsoft executives should cower in fear.
Quick recap: A week ago, Google unveiled Apps Sync, which lets Outlook users connect to GAPE, Google Apps Premiere Edition. Rather than an Exchange Server, Outlook connects to Google’s cloud services. Today, Microsoft took the offensive on this incursion into its territory with a blog post detailing two problems caused by the Apps Sync plugin. I’ll get to the specifics of the problems in a few paragraphs.
I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.
The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.