Now that Apple plans to compensate artists for the first three months of music streaming, it’s time to ask: Were the whiners grandstanding or sincere? The question mainly is meant for Taylor Swift, whose Father’s Day Tumblr post seems to have brought, eh, swift response to the—what I call—”play for no-pay” plan.
The company unveiled Apple Music during the World Wide Developer Conference on June 8. The streaming service will be free to subscribers for the first three months, with Apple initially choosing not to make royalty payments to artists. I condemned the ridiculous strategy last week. The company sits on a nearly $200 billion cash horde, and content creators are among its most loyal customers. Stiffing them makes no sense from several different perspectives, with good public relations being one and expressing thanks to artist customers being another.