Without even turning on the HTC One A9 (which I haven’t yet), the physical similarities with iPhone 6/6s are unmistakable. The smartphones share striking design ethic, separated by the shape of the home-button fingerprint sensor, placement of the rear-facing camera, and left-side SIM and microSD card slots. But these differences aren’t immediately obvious.
My question: Is this the Android for people wanting the iPhone 6s look but something more flexible than the iOS platform? If there is truth in marketing, HTC’s tag lines reveal much: “Design worth imitating”, which while referring the company’s One legacy also could be interpreted as backhanded praise or even fist-to-snub about Apple’s device, which some could argue imitates earlier One models. “Power to choose”—customization and personalization options not offered on fruit-logo handsets.