Yesterday, I raked Mashable’s Ben Parr for his assertion that Apple’s then yet unannounced mobile advertising platform posed a credible threat to Google. Now that Apple has announced iAd, and seeing how Ben’s rumor reporting was right about it coming, I circle back for a postmortem. Simply stated: I stand by my assertion that his sourcing was weak and that he didn’t support bold assertions that Apple’s still unreleased mobile ad platform is way ahead Google’s.
Who spiked Ben Parr’s coffee with Apple “reality distortion field” Kool-Aid? The Mashable co-editor is gushing about Apple’s rumored mobile advertising platform and how it poses a credible threat to Google. Based on what? Among his other talents, Ben writes science fiction. Perhaps he confuses fact with fiction? Did he have a flashforward, another scifi concept, and see the future?
[youtube https://www.youtube.com/watch?v=vJpEuMidcSU]
While checking RSS feeds yesterday, I came across one of John Gruber’s many cuss posts. By cuss post I don’t mean bad language but his cussing out something or someone, often with one word and link to source. John used “What a turd” to describe a video comparing Nokia’s N97 promo video against supposedly real world experience (Post title: “Nokia N97 Promotional Video vs Real Life”).
For the most part, blogging is not journalism. That’s my response to the longstanding debate about whether bloggers are journalists. Bloggers who don’t apply good standards of journalism shouldn’t be offered the same privileges as journalists. Similarly, journalists who fail to apply the same good standards should be stripped of privileges and prestige.
News has gone social, claims Pew Internet. LOL, tell me something I don’t know. 🙂 Pew’s report, “Understanding the Participatory News Consumer,” is an informational treasure trove for journalists or would-be journalist bloggers. But it would be much better had Pew surveyed Americans under 18. Instead, the organization surveyed 2,259 US adults, ages 18 or older, between Dec. 28, 2009 and Jan. 19, 2010. Crucial demographic “Internet users” is 1,675. Why did Pew ignore the most important socially active demographic group? Teenagers?
Paywall is suddenly a hot topic as free content turns many longstanding businesses—news among—to apparent ruin. News Corp. Chairman Rupert Murdoch is mad as hell, and he’s not going to take this anymore. This week Murdoch repeats his call for paid services during a U.S. Federal Trade Commission public workshop.
“We need to do a better job of persuading consumers that high-quality, reliable news and information does not come free,” he says. “Good journalism is an expensive commodity.”
There’s something dirty feeling about watching Michael Arrington’s interview of Microsoft CEO Steve Ballmer. I don’t mean that as criticism of Michael; plenty of other folks have done that all too well. It’s this new media thing, where you sleep with the people you write about. You do business with them and for them.
Who am I to criticize? The new media thing is working out rather well for TechCrunch, which makes oodles of money, commands huge traffic and pageview numbers and mingles with Silicon Valley’s dealers and stealers.
Yesterday, ZDNet’s Sam Diaz harped that RSS was “a good idea at the time, but there are better ways now.” ReadWriteWeb’s Marshall Kirkpatrick responded on his personal blog: “If you think RSS is dead then that’s your loss and a big one.” Their opposing positions go oddly together, and both make some valid points.
IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.
It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.
One of things you rarely hear spoken about in internet business is traffic. I don’t mean traffic numbers—those are everywhere. I mean traffic itself. What it is, what it means, what constitutes value, etc. You don’t see blog posts talking about how page views can be (and very much are) gamed to create the appearance of more page views. Or, that one million uniques means little if the length of time visitors are on the site (aka, session time) is less than one minute without their returning back to visit. That’s like a million people driving by McDonald’s but never actually going into the restaurant. I won’t even get started on flawed analytics services. Unfortunately, the market as a whole hasn’t evolved to where it’s begun to notice things like this. Blogs and media still cite flawed analytics sources in articles, and few ever reference important stats like session times and repeat visitors. That says a lot about the place the market is in.
On July 17, I posted, “The Michael Arrington Matter,” where I came down hard on the TechCrunch cofounder for publishing stolen, internal Twitter documents. I wouldn’t have done it.
But in fairness, TechCrunch is successful—and for a reason. TechCrunch publishes lots of original content, as much in the comments as the stories. Readers participate in the process.
There is quite the ethics flap going on over the last 72 hours or so about TechCrunch’s handling of leaked Twitter documents.
Looming questions: Is Michael Arrington wrong to distribute any of the leaked material, which a hacker stole? Is the posting of the documentation unconscionable? Is there journalistic excuse, or justification for it?