Link love: Olympic Skate Fight! World in Uproar Over Ladies’ Figure Skating Results; Sochi Bear Resigns I’m a big fan of crude-rude writing which wordplay bites your bum. Michelle Collins delivers in this Vanity Fair […]
Category: Media
Mob Journalism shouldn’t take away an Olympic Gold Medal
As I write, 1.7 million people have signed a Change.org petition to: “Open investigation into judging decisions of Women’s Figure Skating and demand rejudgement at the Sochi Olympics”. The signatories and the news media’s response to them is classic example of “Mob Journalism”, a term first used on this blog in April 2010.
I coined Mob Journalism, or thought so four years ago, to define a populist response that is a social media byproduct. Services like Change.org, Facebook, Twitter, and others with online reach, enable the mob (referring to the masses not the mafia) to have a much louder voice. That’s quickly, too, unlike letter-writing campaigns used by protesters of earlier eras. Rapid response benefits societies, as explained in June 2009 analysis “Iran and the Internet Democracy“. The news media’s response is another matter.
A Tale of Two Press Releases
As my Be a Better Blogger book crowfdunding campaign winds down, I will document steps taken to achieve the goal, which with eight days to go looks less likely by the hour.
On February 17, I hired a consultant, to offer guidance, do social media shoutouts, and reach out to bloggers and journalists, which includes distributing a press release. I rewrote the PR, nearly 80 percent. I present both versions for your review.
Be a Better Crowdfunder
To date, my Indiegogo campaign for book Be a Better Blogger is a money loser. Costs exceed the pittance of contributions, and I appreciate every one made. Make no mistake, if you contributed—thank you! But with 11 days to go, and the campaign about 1.8 percent funded, absolute failure looms large.
So with little to lose, but more money, I hired one of several crowdfunders that emailed or commented soon after the campaign’s launch. I don’t expect much from the $149 fee, which gets me one hour consultation, press release, PR distribution, journalist outreach, and feed submission (whatever that means). But I did receive important insight, which is more a lesson about interacting with others rather than working alone.
When the Story is Wrong, Fix it!
BGR does not responsibly handle news story “Apple design boss Jony Ive mysteriously vanishes from Apple’s online list of executives [updated]“. It’s rumor run amok, standing improperly corrected when shown to be inaccurate. Later, Apple refutes […]
Toxic Reporting
This exceptional report, about distorting Russia, appeared in my social shares last week, and I only had chance to read it today. Particularly looking at the Winter Olympics in Sochi, I agree: U.S. news coverage […]
The Sure Sign of Advocacy Journalism
AppleInsider story “Google has fooled the media and markets, but hasn’t bested Tim Cook’s Apple” is superb example of advocacy journalism. Writer Daniel Eran Dilger is an unabashed Apple apologist, one who has skewered me more than once at his site Roughly Drafted, and AI. As I expressed last week, using Apple as example, there absolutely is a place for this kind of journalism.
Because bias is inevitable. Objectivity is a myth. Point of view limits everyone. Your vantage point, whether visual, cultural, biological, logistical, or whatever other “ical” applied, shapes how and what you write about.
The Day HBO GO is Stand-alone Subscription, I’m Done with Cable
Against the background noise of ridiculous Apple rumors, television ambitions are constant. Apple wants to be a TV network, will build a flat-screen industry-changer, or soon will release stunning new set-top box. Sources are vague; days, months, and years pass devoid of the next big thing.
Today, Aaron Pressman (@ampressman) tweets story: “Apple’s Promised TV Revolution Will Be More Of The Same Crap, Thanks To Terrified Cable & Broadcast Executives” by Karl Bode for TechDirt. My reply: “They should be scared. The day HBO GO is stand-alone subscription, I’m done with cable forever”.
Lesson Learned about PR Pitches
For my Be a Better Blogger crowdfunding campaign, roles are reversed. I am accustomed to public relations professionals—what many of my peers call flaks (I don’t)—sending me cold pitches about something related to technology. They range from product announcements to corporate news. Now I’m the cold pitcher promoting my money-grubbing requests to support the project. I don’t like how it all feels, but…
I actually archive most of the PR email received, and these messages go back to the 1990s. So my pool of marketing professional return mail addresses is quite sizable. The day after the campaign started (February 1), I pitched back. About 150 of the PR folks got my cold pitch. I kept the outreach to those with whom there had been interaction within 18 months. Their responses exceeded expectations.
Put another Brick in the Paywall
As I update my long-neglected website and here review content relevant to forthcoming book Be a Better Blogger, some long-ago posts are surprisingly still relevant. I refer to “Can You Charge for News? Ask Google” (August 2009) and “The Price You Pay Google for Paywalls” (April 2010). The first looks at three different content sites and their visibility to Google search. Each uses a different paywall strategy. The second story assesses a website with all content behind a paywall.
Four years later, blog, news, and other content websites still grapple with the paywall question. Whether to charge? What to charge? When? Competition from sites delivering free content is major consideration. But another is often overlooked in the public discussion: Visibility in Google search.
Living Legend
While searching Flickr Commons for one thing, I found another—this amazing photo of Pulitzer Prize-winning journalist Lucy Morgan. Circa 1985, you see it. She carries cell phone and video camera, tools of the trade long […]
The Case for Advocacy Journalism
Judging by Philip Elmer-DeWitt’s Google+ posts, he is a nobody—less than 500 Circles and virtually no comments. Reality is something else: Philip is a respected reporter responsible for the Apple 2.0 blog. Googlism is primary reason, I believe, for the response—or lack of it. The social network attracts Google fanboys and abhors others. There isn’t much audience for him on Plus.
But over on the Fortune website, Philip’s following is clear, judging by comments to his frequent posts. He falls into the “advocacy journalism” category. Philip writes for an Apple audience and often, but by no means always, favorably about the fruit-logo company.