Category: Media

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What is an Ad?

TechFlash’s Todd Bishop and I disagree about what constitutes an ad. I ask you which of us is right. The disagreement started over Todd’s post “Windows Ads, Finally Cool?” He reports about some Windows 7 videos that popped up online a few days ago.

I saw the same vids on Tuesday night and almost blogged about them. But I recalled reading something a few weeks ago (from the esteemed Long Zheng) about the same videos being produced conceptually for Microsoft. Also, the run times were all wrong for broadcast. Nobody airs a 51-second commercials. I dismissed the videos as YouTube-distributed marketing material, but not advertisements.

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Michael Arrington, Talk Dirty to Me

There’s something dirty feeling about watching Michael Arrington’s interview of Microsoft CEO Steve Ballmer. I don’t mean that as criticism of Michael; plenty of other folks have done that all too well. It’s this new media thing, where you sleep with the people you write about. You do business with them and for them.

Who am I to criticize? The new media thing is working out rather well for TechCrunch, which makes oodles of money, commands huge traffic and pageview numbers and mingles with Silicon Valley’s dealers and stealers.

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Headline of the Day: ‘AT&T to Welcome iPhone Users to 2003 Tomorrow’

All Things Digital—and it’s an understatement. “At some point late tomorrow morning, the carrier will release an update enabling MMS,” he writes. About a minute later, AT&T’s network will go all to hell—it’s the end of the world as we know it—as iPhoners break out in one giant unison MMS.

Ah, the iPhone. A few weeks ago, I pronounced that my Nokia N97 is gone, it’s back again. I dumped the iPhone 3GS, and I’m surprised how little I miss the smartypants phone. Perhaps it was a psychological sense of missing out on something that caused the “disconnected” feeling using the N97 that I blogged about . No more.

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My Run In With Fake Steve Jobs

It’s not the first encounter. But this time, I fought back. Last week, someone tweeted that I had been Fake Steved. Last week, at Betanews I blogged: “Why I chose Windows 7 Over Snow Leopard (and you should, too).”

For Fake Steve (aka, journalist Dan Lyons) that translated into post title: “Borg lapdog says you should choose Windows 7 over Snow Leopard.”

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Bubbling Bing Soda Story is Flat

Microsoft employee evangelist Heather Hamilton is my darling today (Please don’t tell my wife!). She writes quite convincingly that “Sometimes, when something looks like a fizzy scoop, it totally isn’t.” Heather responds to a weird story circulating the blogs—soda cans marketing Bing to Microsoft employees. Anyone who works for Microsoft or has visited the campus should know there are fridges on every floor (or there sure seem to be) filled with soda and other beverages. Microsoft coolers pack a better selection than my local 7-Eleven, and for better price: Free. I’ve seen product branded cans in the coolers before, but hadn’t thought much of them. Branded gear of every shape and size can be found at most consumer companies.

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Have Fun, But Don’t Break Windows During Microsoft’s House Party

Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.