In 1978, new wave band Devo asked “Are we not men?” The name Devo comes from de-evolution, the idea that humans perhaps are going backwards, not forwards. I’ve been thinking more about this concept with respect to entertainment and marketing after watching a Fox Network TV show.
I won’t chart any new philosophical ground in this post. But, hey, it’s end of summer, online traffic lulls and I’m feeling philosophical.
IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.
It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.
The pundits opining about Rupert Murdoch’s plans to charge for his media conglomerate’s online content miss the forest for the trees. The majority spout conjecture about whether or not people would pay and in that context whether or not anyone should charge, considering the abundance of alternative online informational sources. What everyone should ask: Can you put content behind a paywall, even just require registration, and fully participate in the Google economy?
Can we be honest, here? If your business is content and selling online advertising around it, you must pay homage to the great Google algorithm. As was with previous age’s deities, the minions must make sacrifices before the great Google god. To receive its blessings, they must do Google’s bidding—quite literally on keywords—and give away all their worldly possessions (e.g., content, for free). But can they give to Lord Google and keep something for themselves, too?
Is there some relationship between razorfish and stingrays? About the time I started to blog about Microsoft selling digital ad agency Razorfish to Publicis Groupe, a phone call came that a stingray had stung my daughter. So I raced north to Del Mar beach, where the wonderful lifeguards cared for my wounded 15 year-old. We’re back home, and I am, finally, ready to offer my intrusive opinion about Microsoft’s sale.
ZDNet blogger Ed Bott has some crazy notion that the Windows 7 upgrade chart is nothing more than a marketing blunder. But his reasoning is more complex than the chart. Has Ed never heard of Occam’s Razor?
Yesterday, I expressed my dismay about what the chart means in a commentary here and today in a Betanews story with response from analysts (They were less concerned than me). On Tuesday, Microsoft sent the chart to veteran tech reviewer Walt Mossberg in response to a query about upgrading to Windows 7.
How good is Windows’ security? Costco either doesn’t think much of it or perhaps wants customers to think more about it. Yesterday, while shopping at my local Costco, I was surprised to see that security was the biggest software category stocked. I mean really big.
[youtube http://www.youtube.com/watch?v=2MKz0gkcgAo] The last post is my interview with The Hillywood Show. Here is their video parody of “Twilight”. It’s funny and well-directed and edited. Sisters Hilly and Hannah are talented, indeed. I can’t […]
[youtube http://www.youtube.com/watch?v=0wl30rTR1nY] Among my 17 Comic-Con 2009 interviews: The Hillywood Show players, featuring sisters Hilly and Hannah. These girls are young, motivated and talented. The website is engaging, and they connect to all the […]
[youtube http://www.youtube.com/watch?v=7F7Lrvc5VT4] I posted my first video from Comic-Con 2009, with Tokidoki Creator Simone Legno. You don’t know what is Tokidoki? Check out Simone’s Website. Tokidoki means “sometimes” in Japanese. Simone is Italian. Could […]
I spent the last two days at Comic-Con 2009 here in San Diego. I sacrificed Day 1, and not happily, to cover Microsoft’s fiscal fourth-quarter and year-end earnings. Several big Microsoft stories broke on Friday, but I refused to give up another day at Comic-Con; it’s the 40th show. Comic-Con is fun and chaotic. More importantly, for a journalist, people are willing to talk—and why not? They’re playing a role and ready to perform.
Well, it’s official: with Walter Cronkite gone, Jon Stewart is America’s “most trusted newscaster.” At least that’s the result of this TIME poll that pits him against the anchors of the nightly news shows for CBS, […]
[youtube http://www.youtube.com/watch?v=LMpwJn_4NtE]
Damn, I must read Chris Anderson’s book Free: The Past and Future of a Radical Price. Based on the WNYC video (below) and Q&A—”The Gift Economist”—in the July 19, 2009 the New York Times Magazine, I must disagree with Chris’ concept of free as applied to digital products. Free and the Internet go oddly together, and not necessarily well together.
Chris may be right, but for other reasons than he presents here. In the video above, Chris asserts that on the Internet “free really can be free.” Nobody has to pay. He presents his view, which does allow for combo free and paid models, by way of marketing and economic history and theory.