Category: Media

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Have Fun, But Don’t Break Windows During Microsoft’s House Party

Microsoft’s Windows 7 House Party—like it’s oh-so new, or silly. Microsoft isn’t running the events or broader marketing but outsourcing them through service House Party, which launched in 2005. House Party’s oldest, archived event is Nickelodeon’s AVATAR launch, more than three-and-a-half years ago. What bugs me about the blogs and news stories is lack of context.

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The Grey Lady of Lost Dreams, and New Ones

Would you pay a buck to read New York Times story, “A Cul-de-Sac of Lost Dreams, and New Ones,” online? I would. The quality of reporting—over many months—and presentation, which includes photos and video, simply isn’t easily reproducible by most free-content, commercial blogsites. Perhaps in an alternate universe, the Times charges online for this story, which I saw yesterday on iPhone 3GS and my wife today in the newspaper. We subscribe to the Sunday Times.

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Are You a Doll?

In 1978, new wave band Devo asked “Are we not men?” The name Devo comes from de-evolution, the idea that humans perhaps are going backwards, not forwards. I’ve been thinking more about this concept with respect to entertainment and marketing after watching a Fox Network TV show.

I won’t chart any new philosophical ground in this post. But, hey, it’s end of summer, online traffic lulls and I’m feeling philosophical.

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Look to ‘The Loop’ for Good Branding Ideas

IDG laid off my buddy Jim Dalrymple about the time I got the boot from eWEEK. Jim wasted no time starting a new enterprise, and at the right place: The brand. Jim brilliantly rebranded himself, and what he did should be lesson to any person or company looking to launch a new product or service.

It’s easy to dismiss Jim, because of “the beard.” You wouldn’t think he’s all that bright, because of the shag, which gets more in your face than his. Jim is so small town he doesn’t live in Halifax, Nova Scotia, but just outside the city. Most Americans would respond “Where?” if asked about Halifax. Hehe, that could be a “Jeopardy” answer. But greater Halifax, the largest city north of Boston and east of Montreal, is home to about 360,000 people.