Category: Media

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Spotted: Vivienne Tam Netbook

Here are a few things that go oddly together: A Mexican vacationer, Coronado Public Library and designer netbook. This picture tells a story.

Yesterday, I took my daughter over to Coronado High School, where, in other circumstances, she would attend. But we don’t live in Coronado, and San Diego School District is rumored to be resistant to transfers. We’re late trying to get in, too.

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How Does 'Incremental' Define Apple?

I would like to discuss how Apple innovates, which I understand very well. I posted about Apple’s incremental product strategy last September at Apple Watch: “Apple Demands a High Price to Be Cool.”

The pattern is consistent: Apple launches a “one more thing” product with modest hardware features but something else nevertheless killer—something people want. During the launch, Apple CEO Steve Jobs performs his marketing magic, demonstrating how this “one more thing” product will make peoples’ lives better.

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Microsoft Channels 8 and 10 Join Analog TV

S-o-o-o-o, US TV broadcasters aren’t alone pulling the plug on their analog channels. Microsoft is closing down channels 8 and 10 and folding some of their content into Channel 9. Someone at Microsoft thinks this is good marketing? It’s a great idea if the goal is for existing and potential customers to start switching channels.