Category: Media

Society by Joe WilcoxJun 23, 20099:16 pm

Microsoft Has Lost Its Way Part 2

Microsoft has abandoned the fundamental principles that made it the most successful software company of the last decade and ensured its software would be the most widely used everywhere. But in just three years, since 2006, startups and Apple have set a new course for technology and how societies use it.

For Microsoft, this change is scarier than movie “Quarantine.” Without a course correction, Microsoft in the 2010s will be very much like IBM was in the 1990s. That’s no place Microsoft should want to be.

Society by Joe WilcoxJun 23, 20099:16 pm

Microsoft Has Lost Its Way, Part 1

Microsoft has reached a surprising, and quite unexpected, fork in the road to its future. Choices the company makes today and over the next 12 months will determine whether computing relevance shifts away from its products.

The company has abandoned the fundamental principles that made it the most successful software company of the last decade and ensured its software would be the most widely used everywhere. Understanding those principles, and how they shaped Microsoft’s past, are important for understanding what the future might be.

Society by Joe WilcoxJun 21, 20098:55 pm

Iran and the Internet Democracy

This week’s turmoil on the streets of Tehran is but a metaphor for another turmoil: How the Internet is tearing down monopolies of power and empowering individuals and smaller groups. The Internet is the new democracy, which can be seen from pictures and videos coming from protests in Iran.

The Iranian protests are capturing the world’s attention in part because of fairly new tools that make it easy for most anyone to be a broadcaster, a real-time journalist. These tools punctuate change sweeping through the news industry and destabilizing others.

Apple by Joe WilcoxJun 18, 20097:31 pm

Why Is There No iLife-Equivalent for Windows?

Seriously, it’s kind of a “d`uh” question. Apple released iLife for Macintosh in January 2003. Every year or so, the suite gets better, with no Windows developer offering anything comparable. Isn’t it about time?

I fault Microsoft for not developing something equivalent, although, I concede, the company has the makings of a placeholder offering while working on something better (more on that in a few paragraphs). Microsoft should have stepped in when its partners didn’t.

Photo by Joe WilcoxJun 15, 20095:46 am

Nokia N97 Value vs iPhone 3GS

On June 10, I sold my beloved Nokia N96 and the N79 abandoned by my daughter for the E71; the proceeds paid for the N97, which I purchased from Nokia USA. For the price of one N97, I could have bought two iPhone 3GS smartphones with some money left over. My N97 arrived on June 12, seven days before Apple and AT&T started selling the iPhone 3GS.

Why spend so much? As I’ll explain in the next post, on first impressions, the N97 is a mix of well-balanced capabilities.

Apple by Joe WilcoxJun 5, 200910:59 am

Steve Jobs’ Return is Vaporware

Today’s Wall Street Journal story about Steve Jobs’ return is classic media manipulation. The story’s timing—days before Apple convenes its Worldwide Developer Conference—and seemingly single source, “a person familiar with the matter,” stinks of corporate leak.

Web by Joe WilcoxJun 4, 20095:34 pm

What Has Search Overload Done to Us?

Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.

Web by Joe WilcoxMay 26, 200910:36 am

The Keyword to Microsoft’s Search Success

Too many people are wasting too much energy writing about the name for Microsoft’s new search engine—assuming there is going to be one, rather than made-over Windows Live Search. Kumo, Crapo, Frapo, Wacko—who cares? Microsoft could rebrand search Bill Gates, Steve Ballmer, Bozo the Clown or the Muffin Man. Right now, the name shouldn’t matter to anyone, nor will it make much difference against Google’s dominance. Microsoft must fundamentally change how search works.

Apple by Joe WilcoxMay 20, 20091:43 pm

Microsoft Finally Finds a Lifestyle It Can Sell

The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.

There are plenty of other examples. The Harley Davidson lifestyle is the graying, middle-aged guy, dressed in leather and riding his hog or the stereotypical Hell’s Angels type. Pepsi sells a lifestyle, too. In my youth, it was the “Pepsi Generation.” Now it’s the active, youth sports lifestyle around Mtn. Dew, among other Pepsico products.

Web by Joe WilcoxMay 15, 20092:28 pm

Is Twitter @replies Change Ashton Kutcher’s Fault?

My immediate reaction is “yes,” after reading Dare Obasanjo’s post “Why Twitter’s Engineers Hate the @replies feature.” OK, so maybe CNN and Oprah, also members of the “million-followers club,” share the blame.

Like many other Twitter users, I’m unhappy with the Twitter @replies change announced earlier this week, later half-backed off by the social broadcasting service. You know what I’m talking about.Twitter completely than partially pulled the plug on @replies to people you don’t follow. I found the feature exceptionally useful for finding new people to follow. Isn’t making new relationships the whole point of a social networking service?

I agree with Betanews founder Nate Mook, who tweeted on Tuesday: “The Twitter founders are so far removed from the product at this point they had no idea why a useful feature was removed? That’s kinda sad.”

Apple by Joe WilcoxMay 14, 20095:38 pm

New Apple and Microsoft Ads Fail

I’m not loving new “Get a Mac” and “Laptop Hunters” commercials that debuted this week. After four homers, Microsoft fouls out with “Lauren and Sue.” Apple simply strikes out with “Elimination,” which is sorry response to Microsoft’s Laptop Hunters series.

Apple by Joe WilcoxMay 13, 20094:56 pm

Officethemovie: The Confessional

Yesterday, a seemingly official Microsoft Twitter accounted fooled popular blogs and mainstream news sites to write that Microsoft would introduce a new Zune platform in June. But the account wasn’t from Microsoft.

Allegedly, David Z from Haklab set up the account. I e-mailed Haklab today asking:

I love guerrilla marketing, and know how to recognize it, which is why I didn’t get sucked into the vortex like other bloggers and journalists. But it’s confession time. Who are you really, and what are your objectives? Not that I’m sure I will believe you. But try me. I want to blog on the problem of Twitter and shoddy journalism. You’re the case study.

This afternoon, I got a response. David claims to have exploited a Microsoft mistake—that the Twitter feed from Microsoft’s Office 2010: The Movie Website went to an unclaimed account. So he registered the Twitter account, @officethemovie. My suspicion: There was a typo on the page, and the account should have read: @office2010movie, as it does now.