Media – Page 270 – 5 Minutes with Joe

Apple has been itching to get PC users switching.

In fact the company has big plans, starting with bringing PCs into the 30-plus Apple retail stores for byte-to-byte showdowns with Macs. Hell, reliable sources tell me Apple is seriously considering bringing Dell Computer models into the stores. I got to chuckle. On the way to my local Apple Store on June 16, 2002, some guy with Maryland vanity plates spelling out “Dell” pulled in front of me on Connecticut Ave.

My shopping experience at the Apple Store ended with a bang fit for anyone considering dumping a PC for a Mac. I got flagged for an exit poll about store satisfaction that clearly had potential PC switchers in mind. I practically gave the sweet old lady conducting the survey heart failure when I refused the 10 bucks, because it was a check instead of cash. “But the checks are perfectly good”, she defended. Bless her heart for starting to chase me down the corridor outside the store waving the check in her hand. No thanks, dear.

I recently nearly canceled my subscription to all my Ziff-Davis publications—and I still may. My disgust with the outrageous favoritism toward Microsoft had been brewing for months. I read news reports and reviews no one short of Microsoft’s flagship PR firm, Waggener Edstrom, could be spinning. Editors, rather than doing their jobs, were printing the gospel according to marketers holed up in a Redmond, Wash. closet.

The final straw was a July PC Computing article titled, “Office 97 vs. The World”. There contributors Leslie Ayers, Peter Deegan, Lee Hudspeth, T.J. Lee, Woody Leonhard, and Eileen Wharmby explained why Microsoft’s newest rendition of its productivity suite replaced virtually all other business programs.

Category: Media

Apple’s Switch Hit

Microsoft’s Lap Dogs