Oh PLEASE! What is the New York Times doing? This morning, I clicked on a story by reporter Todd Purdum headlined, “Best Defense: More Offense”; I had been reading different stories around the Web about the second presidential debate. Before I could get to the story, a banner ad touting John Kerry’s success in the debate filled a separate page; the Democratic National Committee had paid for the ad.

Now as a former journalist, I do know something about boundaries between editorial and advertising content. In print, placement of an ad next to a related news story is a big no-no. Reputable newspapers or magazines would never place, say, an ad about Microsoft Windows in the same spread—or two-page layout—as a positive review of the product. In politics, this rule is typically more strictly followed in the United States. In broadcast journalism, the now defunct “Fairness Doctrine” helped ensure political fair play.