Category: Apple

Apple by Joe WilcoxJan 29, 201510:20 am

Sameness is Secret to Apple’s Success

Apple is boring. Perhaps you have seen such statement somewhere on the InterWebs sometime during the last couple of months and increasingly the past few weeks. It’s a meme slowly growing—and for good reasons. While others innovate, Apple iterates and succeeds unblushingly well. The company is mountains more successful today innovating less and taking fewer risks.

Apple is the new Microsoft, where maximizing margins matters more than innovation. Look how much more successful Apple is by being boring and following where innovators lead. Consider today’s Strategy Analytics report that puts Apple and Samsung tied for calendar fourth-quarter smartphone shipments. Such scenario was all but unfathomable two quarters earlier. Yet the foundation laid long before Apple cofounder Steve Job’s death, when logistics genius and now CEO Tim Cook managed day-to-day operations. Risk-to-innovation defined Jobs’ management style. Cook is more tactical.

Apple by Joe WilcoxJan 28, 20158:02 am

The Jesus Phone adds 75 Million Disciples

Hallelujah and praise be Steve Jobs. What’s that saying about the ghost in the machine? Because his spirit, or something, leads the sometimes-called Jesus phone to miraculous sales. After the market close yesterday, Apple revealed calendar Q4 2014 (fiscal Q1 2015) results for the period ending December 27: 74.688 million iPhones.

Get this: Apple sold in the one quarter more iPhones than during fiscal years 2007-10 (73.946 million) combined, or twice as many as sold (37.044 million) during the same three months in 2012. On its own, iPhone generated more revenue, $51.182 billion, than all of Apple in any quarter in fiscal 2012 and, singly, three of the four quarters in each of FY 2013 and 2014. The amount also exceeds every fiscal year through 2009, which revenue was $42.905 billion.

Apple by Joe WilcoxJan 19, 201512:13 pm

Chromebook Returns

Yesterday afternoon, a San Diego State University student bought my MacBook Pro—13-inch Retina Display, 8GB RAM, 512GB SSD—for $1,100. I purchased the laptop from local dealer DC Computers in late-August 2014 for a few hundred dollars more. The buyer’s interest was my own: Mac, large SSD, and extended warranty (expires April 2017). The photo is one of several from my Craigslist ad.

The proceeds go to buying Toshiba Chromebook 2 (two, another for my wife) and Android phone for her. She moves from iPad Air, which has been, since September 2014, her PC—and that experience should be another story (be patient). If time travel was possible, I would keep, rather than sell, my Chromebook Pixel early last summer. The Chromie lifestyle suits me best, and I am excited to be back to it. However, in December, when reviewing the tech products that changed my digital lifestyle last year, including the switch to Apple’s platforms: “I can’t imagine using anything else”. I lied to myself, and unintentionally you.

Apple by Joe WilcoxJan 16, 20152:29 pm

OK, Google, Where’s the Android Love?

Maybe disposing of Android creator Andy Rubin was dumb. Maybe buying into the “Year of Chromebook” meme was dumber. Maybe making strategic decisions in anticipation of European Union trustbusters was even dumber. Maybe selling Motorola was dumbest. Take you pick, or add to the list, because all of the above apply. Google has squandered what should be in 2015 platform riches, ceding to Apple what shouldn’t have been.

In October 2009, I asserted (before anyone else) that “iPhone cannot win the smartphones“, as the stage was set for Android and iOS to mimic the platform battle between Windows and Macs during the PC era. By the large number of Android devices shipped that analysis is true today. But Apple’s mobile platform wins the mindshare—and by other measures profit-share—wars, something Google could have, and should have, easily prevented. Time is overdue for course correction that requires smarts, not dumb-ass thinking.

Apple by Joe WilcoxJan 3, 201511:40 am

iPhone is flawed by design

Do you remember the old Nokia bricks—even the Finnish manufacturer’s early smartphones? They were tanks. They were the Arnold Schwarzeneggers of mobiles—handsome and rugged. Then along came iPhone, and beauty bested brawn. Eight years after Apple cofounder Steve Jobs showed off the first prototype during January Macworld, design ethics applied to the original curse millions of iPhone owners today. The mobile is too destructible.

In July 2014, I wrote about my 20 year-old daughter’s breakage streak: Three shattered iPhone 5s screens in about three months. The photo you see, taken on Christmas Day, is what her newest replacement looks like today. What’s wrong with this picture? Need I even ask? The mobile’s delicate design features are lost in protective gear that shouldn’t be necessary. iPhone is flawed by design.

Apple by Joe WilcoxJan 2, 20159:46 am

Storage is One of iPhone’s Biggest Benefits

Oh the irony! I got up yesterday morning planning to write a version of the post you read now, choosing instead to look back at readers’ life-changing tech. The trigger: Motorola starting the New Year with a 64GB Moto X model and my previous day’s personal tech devices wrap-up, which got me to thinking abut smartphone differentiation. Processing power, graphics chips, and the like are passé. Who really cares but a minority of gadget geeks? But storage matters to everyone, and Apple gets it—as iPhone 6 and 6 Plus capacities demonstrate.

My feeds are full of reports this morning about a lawsuit filed against Apple alleging that iOS 8 consumes too much storage and, as such, the company misrepresents the amount available. I would have looked so smart writing yesterday about how much Apple gives that competitors don’t (well, to anyone who like me missed the first reports two days ago). That’s okay, now my analysis has a news hook. The point, for people reading no more than two paragraphs of any story: iPhone 6 capacities outclass competitors, and the problem of operating systems consuming much of available storage isn’t new or exclusive to the fruit-logo company. Just look to Google and Microsoft, for example.

Apple by Joe WilcoxJan 1, 201512:50 pm

What 2014 Life-Changing Tech Means to 2015

Three weeks ago, at BetaNews, I asked “What tech changed your life in 2014?” Readers answered there and on Google+. As the new year starts, I wonder what will make all our lives better. Apple Watch? I doubt it. Shake me awake from the nightmare if the wearable isn’t the most successful flop of 2015. Windows 10? Skipping nine is a good sign, but is giving users more of what they don’t want to let go life changing? Eh, no.

At the precipice of looking ahead, this is a last look behind. Once Consumer Electronics Show leaks and early announcements rush the InterWebs, all eyes will turn forward—blind to what many people have, focusing on what they want instead. That’s because “aspiration” is the defining word of the technology era, and the promise if you buy newfangled This or That your life will be better for it. Sometimes the promise is true, but too often not, which is why I asked the important question three weeks ago.

Apple by Joe WilcoxDec 31, 201411:03 am

Five Tech Products Changed My Digital Lifestyle in 2014

Looking back on this last day of the year, I wonder how my daily tech changed so much since the first. On Jan. 1, 2014, my core computing comprised Chromebook, Nexus tablet, and Nexus smartphone. Midyear, I switched out to all Microsoft—buying Surface Pro 3 and Nokia Lumia Icon. While commendable the effort, Windows poorly fit my lifestyle. Today, I’m all Apple—13-inch MacBook Pro Retina Display with 512GB SSD, iPhone 6 128GB, and iPad Air 128GB. I can’t imagine using anything else.

I abandoned my Google lifestyle for numerous reasons, with my desire to create more content rather than consume it being primary. Google gives great contextual computing, with respect to information that is relevant to where you are and even what you want. But Android and Chrome OS, and their supporting apps, aren’t mature enough platforms for consistent content creation.

Apple by Joe WilcoxDec 29, 201410:22 am

I Hear No Evil in Beats Music Exclusives

Someone save me from the nonsense. My BetaNews colleague Brian Fagioli’s “Apple’s rumored iTunes and Beats Music ‘Exclusives’ plan is potentially evil” is top-placed story at the site today. I messaged the day editor (who hasn’t yet replied and may still be off for the holiday): “If it racks up any significant amount of pageviews, I am changing professions. The number of comments is disturbing enough”. Should you want me to stop writing for BN, and some readers do, by all means click, click, click Brian’s commentary.

I have two fundamental problems with the post: Sourcing and its point. Brian refers to New York Post story “Beats Music lining up talent for exclusive releases“. I tell reporters: “Write what you know to be true”, which can’t be when sourcing someone else’s news gathering. For the record: I trust the newspaper’s general reporting accuracy, so Brian stands more solid than if quoting a blog. That said, he and I write for BetaNews not BetaBlog. See my four-and-a-half year-old analysis “The Difference Between Blogging and Journalism” for a primer on why one isn’t the other.

Apple by Joe WilcoxNov 12, 201411:41 am

What I sacrifice for iPhone 6

Over the weekend I started to seriously review my photos from Comic-Con 2014. Goddamn, there are some good ones—each and every taken with Nokia Lumia Icon, which is essentially identical to the 930 model reviewed by BetaNews colleague Mark Wilson. He panned the device because of Windows Phone 8.1; I’m in love because of the camera. But sometimes love is lost, and regretted. My sister has the Icon now.

I lug around iPhone 6, which camera by every measure that matters to me is inferior but one—startup shooting speed. Apple’s shooter can’t compete with the Icon. Fanboys will disagree, but, hey, they always will. The difference isn’t fewer megapixels—eight compared to 20—but the intelligence and usability baked into camera and editing app, lens, sensor, and choices the device makes when auto-shooting.

Society by Joe WilcoxNov 10, 201410:26 pm

The Best Content is Original

A dozen or so times a day, I figuratively puke all over my iPad Air, out of disgust when reading stories that are plagiarism aggregated, rumors that source nothing more original than some blog or would-be news site, or an echo chamber of repetition—news posts repeating the same, unsourced or poorly-sourced allegations. But occasionally, original content shines through, like Josh Lowensohn’s “I used Apple’s AirDrop to troll strangers with photos of space sloths (And it’s been going on for months)” for The Verge.

Josh doesn’t recap another blogger’s experience, by aggregating something original into a shallow repeat. He produces something enthralling, a story told with vigor, drawn from experience. It’s a confessional. About something sneaky. Invasive. Maybe even illegal. But fun, and activity the reader might wish he or she had been clever enough to have imagined or fearless enough to have done.

Apple by Joe WilcoxOct 31, 20146:54 pm

Why is Tim Cook’s Personal Life News?

My colleague Mark Wilson takes on the task I failed to (but should have) in commentary: “Apple’s Tim Cook is gay—the fact it needs to be announced shows what’s wrong in tech“. The CEO’s admission, in a Bloomberg-Businessweek opinion piece, isn’t surprising. The news media’s overglowing reaction is the shocker, as Mark observes: “Websites have practically fallen over themselves to heap their praise on the announcement”.

What? Are bloggers or reporters afraid they might appear to be homophobic if neglecting to add their voice to the echo chamber? Many news writers called Tim Cook’s announcement courageous. This morning, in chat, I told Mark: “Your response to it is hugely courageous”. He chose not to join the echo chamber and even to risk recriminations for rightly questioning why so much news space was given to Apple’s CEO.