Category: Apple

Apple by Joe WilcoxSep 2, 20146:06 pm

Apple Apologists Sometimes Mean Well, But…

I started writing about Apple in 1999, when reporting for CNET News.com, and quickly earned a reputation for being anti-Apple. As a Mac user, the accusation puzzled me, because I didn’t yet understand how zealots sought to undermine journalists who wrote anything less than positive about the company.

My reputation got so bad that I couldn’t even deliver welcome news. In a January 2001 scoop, two reliable sources confirmed that Apple would break the 500MHz gap with new Power Macs. One Mac enthusiast site—apologies, I can’t find the link—said the story only made sense if untrue, because my news pieces were negative. So I must have written to lift Mac users’ hopes so they would be crushed when then-CEO Steve Jobs didn’t announce a 733MHz Power Mac.

Society by Joe WilcoxSep 1, 20147:39 pm

Apple Apologists are Dinosaurs

Three-and-a-half years ago, “I am not anti-Apple” posted to BetaNews. I reaffirm that position in the first of two posts looking at my experience dealing with Apple fanatics—the majority who appear to use tactics taught by Guy Kawasaki in the late-1990s when he was the company’s chief evangelist.

Any long-time journalist knows the drill. You write X story about Apple and the innuendo-carting cultists swarm in accusing you of Windows bias and shilling for Microsoft. Or in this decade, Google. The accusations whack the writer’s credibility often with no substance (e.g., facts) to support them. I credit (some would blame) Guy for the Mac cult attack squads that still clobber people writing presumed negative Apple stories today. Sure their numbers are diminished, but the ferocity of the few still bites.

Apple by Joe WilcoxAug 29, 20147:51 pm

Finally, Some Competent Tech Reporting

Yesterday, I griped about how effectively Apple PR sets the Fourth and Fifth Estates speculating and rumormongering. What coincidence! Today, 9to5Mac published Mark Gurman’s gripping inside look into Apple’s PR strategy. The story, “Seeing Through the Illusion: Understanding Apple’s Mastery of the Media“, is fine example of the kind of news reporting too often missing on the web today. His multi-section report is well-organized, believably-sourced (even where anonymously), and accurate—to which I can attest based on my experience dealing with Apple as a journalist. He also validates many of my ongoing complaints about how bloggers and journalists report about the company.

I am thoroughly impressed by Matt’s report, not because I agree but know it to be true. I have interacted with all the principal PR people that he identifies. He writes about my experience, and that of other long-time tech journalists. More importantly, I like his tone, which even when recounting something many readers will take as negative about PR, is flat. His story is balanced, well-sourced, and believable.

Apple by Joe WilcoxAug 28, 20145:36 pm

Another Apple Media Circus Begins

The Apple media invites are out today, and I am disappointed to see how effectively the company manipulates the Fourth and Fifth Estates and how willing are they to be led. For the record, I got no invite, nor did I expect one.

To the Apple marketing team, I tip my hat in recognition for job well-done. Please enjoy a well-deserved laugh on me. You earned it. The venue choice already has some blogs and news sites a-going.

Apple by Joe WilcoxAug 27, 20146:50 pm

Give Us iPhone Air

Some sincerely given advice/analysis: Apple should call the next handset iPhone Air. The name better fits product and marketing objectives for the two other Airs—iPad and MacBook—and communicates clearer connotations about benefits. Besides, getting away from numbering would make iPhone nomenclature more consistent with other Apple products and make way for getting off the obsessive upgrade treadmill.

Apple by Joe WilcoxJul 29, 20148:07 pm

My Daughter’s iPhone is Too Destructible

Sshould I blame daughter or device? Last night, she texted: “My screen cracked again. I’m so sorry”. That’s the third shattered iPhone 5s since May; two 5ers busted before that. Clearly, she’s fumble fingers, but something just doesn’t seem right. The college student sticks the damn device in a protective case. Did Apple put pretty design before damage durability?

I spent several hours searching for smartphone breakage data today—on the web and contacting several sources compiling stats. Strangely, the most compelling comparisons are years old. For example, in late 2010, SquareTrade reported that iPhone 4 accidents exceeded the 3GS and devices from competing smartphone manufacturers. In a 2012 survey of 2,000 iPhone users, 30 percent had damaged their device in the previous 12 months.

Apple by Joe WilcoxMay 23, 20144:51 pm

AppleCare+ is Less of a Good Deal

I learned about the change yesterday, unhappily. File this story under “read the fineprint department”. Since Apple introduced its extended warranty plan, I have praised the benefits and plucked down the extra $99 for every new iOS device. AppleCare+ extends standard repair coverage to two years and offers fairly affordable replacement—up to two times. Somehow I missed that Apple raised replacement price to $79 from $49 for iPhone.

The saga started around the midday meal. My daughter expressed amazement how last week her iPhone 5s popped out of her jeans and fell from a third-story balcony. No damage. Twenty-minutes later, while we sorted clothes for the thrift store in the garage, she fumbled the device, which fell face flat onto the cement—shattering the screen. No words can describe either of our reactions. The irony was so thick my eyeglasses fogged.

Apple by Joe WilcoxMay 19, 20143:32 pm

Beats Spotlights Where Apple Needs Change

The more I ponder Apple’s Beats acquisition, the less sense it makes. Buying big well-known brands that compete with yours is usually a bad idea—worse when the acquirer owns no foreign brands. Extinguishing the big name, as Microsoft does with Nokia, is marketing murder. There’s no place for the Beats brand in the Apple lexicon. The gun is drawn and ready to fire.

What I do see is another sign that Apple has lost its way. Tim Cook is a very able CEO, but as stated previously he is Star Trek’s Spock without Captain Kirk (Steve Jobs). Cook’s approach to business logistics, while brilliant, unmakes Apple. Beats is an acquisition that is off-key—out of tune with the culture that made the fruit-logo company great. As such, on this Thursday in May, comes my confession. I was wrong five years ago in post “Why Apple succeeds, and always will“. That company is gone. But it can come back.

Apple by Joe WilcoxMay 9, 20148:02 pm

Aggregation Beats the Wrong Drum

BGR used to give great scoops. Now, too often, it scoops up posts from other sites and poops them out. Can you say “aggregation”, dudes? Case in point is today’s post: “Beats acquisition called Apple’s ‘best idea since the iPad’“. The “best idea” belongs to Marcus Wholsen, writing for Wired.

So what? BGR blogger Zach Epstein has to recap Wired’s opinion piece about the rumored Apple-Beats merger rather than write his own? Not that there isn’t already too much punditry about an acquisition that hasn’t taken place and might never will.

Apple by Joe WilcoxMay 9, 20147:11 pm

Phablets hang Tim Cook’s Ass to the Wind

Analyst punditry is exhaustive about why tablet shipments declined during calendar first quarter 2014. Apple missed Wall Street consensus by about 3 million iPads. Tech-Thoughts analyst Sameer Singh expected tablet shipments to exceed PCs during the first quarter, and that didn’t happen. But major reason why is significant.

He writes today: “As of now, we can assume that ~20 percent of all smartphones shipped have screen sizes large enough to become acceptable substitutes for tablet computing tasks”.

Apple by Joe WilcoxMay 9, 20146:18 pm

Apple is the New Nokia

Over at BGR, Tero Kuittinen writes: “Apple suddenly looks a lot like Nokia“. There’s no looks like at all. As I explain in my book, The Principles of Disruptive Design, Apple, like Nokia in 2007, is unable to transcend design concepts that lock it into an older UX paradigm; from top of the mountain can’t see the crumbling below; and is unwilling to jeopardize the success it has to risk something new.

Apple by Joe WilcoxApr 29, 20144:07 pm

Apple’s New Ad Campaign is ‘More Powerful Than You Think’

[vimeo https://vimeo.com/93048304]

I can’t seem to escape Apple’s “Powerful” commercial, which during some primetime programs airs two, or even three, times. The TV spot is aspirational marketing done right, with booming tagline: “You’re more powerful than you think”.