Category: Apple

Apple by Joe WilcoxFeb 16, 201412:30 pm

The Sure Sign of Advocacy Journalism

AppleInsider story “Google has fooled the media and markets, but hasn’t bested Tim Cook’s Apple” is superb example of advocacy journalism. Writer Daniel Eran Dilger is an unabashed Apple apologist, one who has skewered me more than once at his site Roughly Drafted, and AI. As I expressed last week, using Apple as example, there absolutely is a place for this kind of journalism.

Because bias is inevitable. Objectivity is a myth. Point of view limits everyone. Your vantage point, whether visual, cultural, biological, logistical, or whatever other “ical” applied, shapes how and what you write about.

Apple by Joe WilcoxJan 24, 20145:39 pm

My Macintosh Moment

Macintosh is 30 years old. If this were “Logan’s Run“, January 24 would be Last Day. Or the 1960s, time to ditch the computer because, you know, don’t trust anyone (or anything) over 30. Declaration: I am a Mac user, which surely surprises the long line of people accusing me of being anti-Apple. My Mac sojourn started on a Winter’s day in December 1998. I’ve abandoned Apple a few times since, even briefly boycotting, but always come back.

My first Macintosh sighting was August 1984. I spent the summer in Chapel Hill, N.C. and often hung out on the University of North Carolina campus. The college book store displayed the Apple, which I found remarkable. I wasn’t a computer geek, nor am I one now, but nevertheless found the device charming. A decade later, I started using a Windows PC and for a while was a Macintosh bigot. I particularly enjoyed ribbing the graphic designers with whom my wife worked when their Macs crashed, wiping out hours of Photoshop or QuarkXpress work. “Get a PC!” was my common retort.

Apple by Joe WilcoxNov 4, 20134:03 pm

iPad Air is the Best Tablet

Sometimes there is revolution in evolution. That’s my surprising reaction to iPad Air, which Apple started selling on November 1. This is simply the best tablet I have ever used. Period. The fruit-logo company wisely chose to resist reinventing the wheel and build a vehicle around four instead.

For people who complain—and there are many—that Apple’s newest 9.7-inch tab shows waning innovation, let me correct the record. You are oh-so wrong. iPad Air is an amazingly refined piece of art—like a sculpture chiseled to perfection. iPad 3 and 4 are unpolished bricks by comparison. More importantly, anyone looking for a tablet to largely, or completely, replace a Windows PC or Mac, Air is it.

Apple by Joe WilcoxAug 12, 20131:19 pm

My First Kindle ebook: Trials, Tribulations, and Triumph

Yesterday, my first ebook published to Amazon, with the strangest of titles, having nearly nothing to do with the contents. In May, I submitted “The Principles of Design” to the bookseller for consideration as a Kindle Single. Singles are curated, short-form works, between 5,000 and 30,000 words. Amazon acts as editor and publisher. Four weeks later to the day, I received a rejection letter, without any explanation.

That put me squarely down the self-publishing path, which is exactly where I didn’t want to be for this first work. Books are a strange frontier to me, a vaguely familiar landscape but alien—like Mars is to Earth. I wanted Amazon to walk me across this domain. Besides, to start, I plan to write mostly shorter non-fiction essays, which look to be perfectly-suited for Kindle Singles. But the rejection email, and realization that editorial approval takes up to a month, changed plans.

Apple by Joe WilcoxMay 2, 20138:59 pm

MacBook Dive kills Drive

What a day. My daughter texts from class this morning: “My computer decided to self destruct. It just reset everything!!! This is a sad day. I think I just lost everything on my computer”.

Sadly, she predicted rightly. In her dorm room, the Epson Stylus is on top of a mini-fridge, where she set the laptop to print out schoolwork. The computer slipped and crashed to the floor, right before she left for the day.

Apple by Joe WilcoxSep 25, 201110:12 am

Single Sourcing Is the Source of News Evil

I am mortified by lazy reporting this morning. I’ve been looking over stories about Verizon requesting a California judge reject Apple’s request to bar numerous Galaxy-branded smartphones or tablets from selling in the United States. I have yet to find one story that cites the original source—Verizon’s filing. They all instead refer to a FOSS Patents blog post. According to the court calendar, a motion hearing is scheduled for October 13 (I looked).

FOSS Patents is not credible-enough source, because its story on this topic, as with others, is generally one person’s perspective. More importantly, in this case, original source material should be available through the court’s PACER system, which is where I assume FOSS got the Verizon filing (I don’t know).

Apple by Joe WilcoxFeb 3, 20112:31 pm

Apple's Gang of Four

Ten years ago—that’s right, 2001—Apple made four investments that bore fruit in a 21st-century success story. Everything that came afterwards, even iPad and iPhone, traces back to what I call the “2001 Four”.

Apple made these investments during difficult times. The dot-com bust rippled disastrously through the tech industry, the United States was gripped in recession and Apple’s stock value had collapsed. Shares opened at $343.72 today about four bucks off the 52-week high. Apple’s market capitalization was $317.21 billion at yesterday’s close. Going back in time, Apple shares traded for less than $10 a decade ago. As I explained last month, Apple’s fortunes have dramatically changed.

Apple by Joe WilcoxJan 25, 20117:57 pm

Why iPad is Successful

Two reasons stand out: iPod and iPhone, and the ecosystem supporting them. Apple launched its tablet with huge manufacturing, distribution, and third-party support, something it didn’t have with iPod and less of with iPhone. Purely from that perspective, and discounting design or technical merits, Research in Motion and Samsung are strategically in best competitive ecosystem positions to release viable iPad competitors. But will they?

Some Apple fans will disagree, arguing that iPad’s size, design, and user experience make it far superior to other tablets. I won’t debate those points here but only observe they would be meaningless without the supporting ecosystem created by iPod and iPhone. Apple didn’t launch iPad into a vacuum but with lush sales and distribution environment.

Apple by Joe WilcoxJan 10, 20114:16 pm

Apple goes from Rags to Riches in Just Eight Years

This afternoon, I searched the CNET News.com archives to see if I had written something about Apple launching iTunes in January 2001. Hey, it’s the 10th anniversary. But another story caught my attention: “Merrill Lynch to Apple Investors: Sell“, from Jan. 7, 2003. On the eve of Macworld, with Apple shares at $14.85, analyst Michael Hillmeyer reinstated Apple coverage with “sell”.

“Although Apple makes great products, in our view the new product pipeline looks skimpy and we expect continued market share losses”, Hillmeyer wrote in a note to investors. “A product differentiation strategy is difficult in a business increasingly commoditizing”.

Society by Joe WilcoxNov 23, 201011:50 am

What iTunes Really Means to The Beatles

This morning I tweeted: “I put Beatles albums in my daughter’s iTunes library years ago. Suddenly, now that Beatles are top iTunes downloads, she’s listening.” That succinctly explains what The Beatles get from the exclusive distribution deal with Apple. There are millions of Millennials who aren’t acquainted with Beatles music, and they might never be with their parents listening to it. But everything changes if their friends are Beatling.

Apple by Joe WilcoxNov 5, 20107:54 pm

MacBook Air is Netbook Enough for Me

Last week, at the suggestion of Betanews founder Nate Mook, I asked question: “Is MacBook Air a netbook killer?” I first posed it to Betanews readers who responded by email to an earlier post and then to some analysts. The majority of folks emphatically said, “No”. I was surprised because my answer would be something like: As a pair iPad and 11.6-inch MacBook Air are netbook killers. I put aside my own opinions and let the reporting lead the story. As I explained later, in “MacBook Air will redefine personal computing“, Apple’s little laptop—and its itty-bitty tablet, too—are category redefining products because they share so much in common with consumer electronics devices.

Apple by Joe WilcoxSep 12, 20103:53 pm

‘Engineers are Retarded’

[youtube https://www.youtube.com/watch?v=u2eDKB_BuhQ]

To Apple purists, documentary “Welcome to Macintosh” is surely nothing new. But to little `ol Joe, flipping channels on a Friday night, the documentary was a surprise airing on CNBC. By far, former Apple development engineer Jim Reekes gave the most acerbic commentary about the company—not so much what he said but how he said it.