Category: Apple

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Apple Makes Good

With the tiniest of coaxing, my local Apple retail store replaced my wife’s ailing iPod mini. My daughter and I purchased it when the store grand opened, day before Mother’s Day, 2004. At the time, iPod minis couldn’t be purchased anywhere. But the store had a few in stock for the event.

Battery ran down over time, even though I took great care with the recharging. We’ve owned more than a half dozen iPods in the house; first one with battery problems. Few months back, when my wife eked out about two hours of playback, I took the iPod mini in to the store’s Genius Bar. The good folks there tested the device, which barely passed. Damn. 

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Greed Killed the Trojan Horse

Seems like Apple and music labels are on collision course as iTunes contract renewals approach. Steve Jobs called record labels “greedy“, over alleged plans to move digital downloads to a tiered pricing model. Right now, iTunes buyers pay a 99-cent flat rate for singles, while most albums sell for $9.99. Apple does bundle some singles with music videos for $1.99.

So, I had thought Steve Jobs was being just a wee bit over the top, until a few days later when Warner Music Group CEO Edgar Bronfman Jr. said during an investors conference: “We are selling our songs through iPod, but we don’t have a share of iPod’s revenue. We want to share in those revenue streams” [source Red Herring]. Ah, yeah. 

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Search as the New User Interface

In my next blog post, I plan to write about good design. As prelude, I offer my May 23, 2005, column for Betanews:

In 1984, Apple’s Macintosh introduced the world to the graphical user interface, eventually changing how people interact with computers. The GUI may not have been Apple’s idea—great credit there goes to the folks at Xerox Palo Alto Research Center—but the company did deliver the first meaningful, commercial product.

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A Switcher Repents

Back in September, a friend lugged away the last of my Macs. I relinquished them following a July switch back to Windows. I determined to use Windows on a full-time basis, which suited my fickle mood and work situation. But the Macs are back, in a surprising return to previous enthusiasm. The decision is a personal one and does not reflect my work position with respect to covering Microsoft.

Microsoft’s approach to its MSN Spaces blogging service is what set me off. The service requires proprietary technologies to either view or post some content to MSN Spaces blogsites. I decided that going back to the Mac, which I had grown to miss over six months, best supported my philosophical position. The Internet is classic example of what kind of scale open, supported standards can create. Personally, Microsoft’s technological approach isn’t wholly consistent with my personal position.