Category: Apple

Apple by Joe WilcoxApr 16, 20065:05 pm

Where Old News is the Only News

On Friday, a good friend asked me to look at a news story about Apple legal sending an unwelcome letter to an eight year-old girl. The letter basically told her to get lost. Apparently, the third grader had sent a letter to Apple CEO Steve Jobs suggesting a new feature for iPods: Lyrics viewing. She got her response, not from Steve but an Apple lawyer, about three months later. Turns out that Apple has a policy against taking unsolicited ideas, which the letter clearly stated.

The news story focused on the little girl’s hurt feelings and Apple’s slap-in-the-face response. Earth to Apple: Lawyers=bad PR. Always. But the response was lame for another reason: The feature already is available on iPods. It’s just not well publicized.

Apple by Joe WilcoxApr 16, 20064:04 pm

Apple Answers ‘What If’

Nearly two weeks has passed since Apple released Boot Camp, and I’ve said absolutely nothing on my personal blog about the software. The reason: I would never run Windows on a Mac that I own.

Boot Camp makes sense for people who think they might need Windows or have actual, occasional need. The software answers the question, “What if I need Windows?” But that’s a psychological more than real concern for most, potential Mac switchers. I’m convinced that most people thinking they might need Windows won’t. I know people who can’t throw away stuff, even if they haven’t used it for years, because of the “What if I need it” question. The barrier, while psychological, is real.

Apple by Joe WilcoxApr 11, 200612:00 am

When Magazines Mattered

To promote the Macintosh 22 years ago, Apple purchased all—as in every—ad space in the Newsweek 1984 election issue. That was 39 pages.

The folks over at Graphical User Interface Gallery (aka Guidebook) have preserved every page from that Newsweek issue. It was a time when magazine advertising really mattered, unlike today when the Internet undermines magazine circulation.

Apple by Joe WilcoxMar 8, 20068:23 pm

Mac’s Back

The New Year started with my full-time return to Windows, so that I could test Windows Vista and Office 2007. This evening, after many days’ deliberations, I picked up a MacBook Pro from my local Apple Store. I will continue Windows Vista and Office 2007 testing, but no longer use Microsoft’s operating system on a full-time basis.

In typical fashion, I managed about two months on Windows before retreating back to the Mac. Reasons are same as always. My resolution to go back to Windows and stay there is a shambles. But that’s a good resolution to have broken.

Photo by Joe WilcoxDec 12, 20055:49 pm

Sweet Memory

Last week I upgraded the memory on my 1.67GHz PowerBook G4 to 2GB. The computer came with 1GB of memory, which used to be plenty. But with Apple’s Aperture and bunches of programs running, more […]

Apple by Joe WilcoxDec 7, 20057:12 pm

My First Mac

It’s December and time to remember buying my first Mac. As a long-time Windows PC bigot I used to persecute the heck out of my wife and her coworkers. In the early 1990s, we worked at the same magazine, she as a graphic designer and I as an editor. I would tease the graphic designers, with great delight, about their Macs. I recall reading a University of Delaware study that found Mac users to be 40 percent less productive than PC users. Oh, how I taunted the graphic designers with that information!

So it was with strange compulsion I walked out of a CompUSA in early December 1998 carting an iMac (and free 13-inch color TV, which my daughter uses today). The iMac’s alluring design and blue cool color (OK, more like teal) won over my curiosity.

Apple by Joe WilcoxOct 21, 20058:53 pm

iMac boots the Media Center

This afternoon, my buddy from down the street dropped by a new, 17-inch iMac, the hot model with built-in iSight camera, Front Row, and remote control. We had planned an Apple Store trip together, when the iMac arrived for sale. But my work schedule wouldn’t accommodate the time off. We had agreed to an even swap. He would take my Dell Media Center PC, so he had always planned on buying the iMac anyway.

The Media Center’s departure is emotional, because of the attachment to watching television. The dual-tuner let me record two TV shows at the same time. The DVR also meant more TV watching and still too much time wasted channel switching like a mindless hamster running a wheel. Going nowhere.

Apple by Joe WilcoxOct 12, 20056:12 pm

Whew, It was worth the Risk

Well, it is great to be mostly right. Apple did in fact launched a video service today, with music videos and TV shows, and even video podcasts, so I’m three for three there.

The company also announced a new video-based iPod. I even got the Mac entertainment repositioning right. Apple released a new iMac with built-in video camera and new entertainment interface called Front Row.

Apple by Joe WilcoxOct 11, 20055:57 am

Because I’m a Risk Taker

I feel more comfortable hanging myself out in the wind over here on my personal site than my work blogsite. Normally, that’s where I’d put a post like this one, but there is just too much chance my speculation is wrong. So…regarding Apple’s mystery announcement planned for tomorrow, I’m ready to make a prediction.

For some time, I’ve suspected that Apple might have a an iTunes-like video service in the works. And that’s where I’ll place my bet on tomorrow’s announcement, a video service, perhaps with music videos, TV content, and video podcasts. I’ll go further and predict a video-capable iPod and (if Apple is smart) Mac repositioning around digital entertainment.

Apple by Joe WilcoxOct 6, 20056:51 pm

Wicked Widget!

Most people think I’m really into technology, because I handle it well and that’s what my day job is about. Actually, I’m not gear head. I can build a computer, but never would, and I spend no time fussing around upgrading PCs. So, it’s very rare I get really excited about technology.

But, I’m pumped up tonight.

Apple by Joe WilcoxOct 4, 20053:45 pm

The Bronchitis Post

I have been sick with bronchitis, which has screwed up my day job work schedule and affected posting here. But I got some prescription drugs from the doctor today and expect recovery in a few days. I take an eclectic approach today.

Society by Joe WilcoxOct 2, 20052:04 pm

Apple Makes Good

With the tiniest of coaxing, my local Apple retail store replaced my wife’s ailing iPod mini. My daughter and I purchased it when the store grand opened, day before Mother’s Day, 2004. At the time, iPod minis couldn’t be purchased anywhere. But the store had a few in stock for the event.

Battery ran down over time, even though I took great care with the recharging. We’ve owned more than a half dozen iPods in the house; first one with battery problems. Few months back, when my wife eked out about two hours of playback, I took the iPod mini in to the store’s Genius Bar. The good folks there tested the device, which barely passed. Damn.