Category: Gear

Apple by Joe WilcoxMar 26, 201510:50 pm

If Just 1 Percent of Apple Watch Buyers Go Gold…

Behind buying polls there are as many questions as answers, like: “How many people saying they will buy X, really will?” Oftentimes the number wanting something and actually getting it are usually much less than tallied results indicate. Considering those caveats, an Apple Watch buying poll I have running at BetaNews nevertheless illuminates how the device could be hugely successful even from a small number of sales. I do mean big.

Among the more than 1,100 respondents, as I write, 19 say they will buy Apple Watch Edition, which price ranges from $10,000 to $17,000. Assuming they all purchase and do so on the cheap, the math is easy: $190,000. Another 482 people want either of the other two models (Sport and standard Apple Watch). for $216,618 calculated at base prices of $349 and $549, respectively. The closeness of these two total dollar figures, possible profit margins behind them, and differences per-customer profits are ghastly.

Apple by Joe WilcoxMar 25, 20155:10 pm

You Could Buy So Much More Than Apple Watch

As Apple Watch hype increases and the preorder date (April 10) approaches, a question gnaws me: Why would anyone spend so much money on the device? A buying poll I posted on BetaNews now exceeds 1,000 responses, which is large enough sample-size to get some sense of the readership’s intentions. Two percent of respondents—that’s 14 people—plan to buy the Edition model, which price ranges from $10,000 to $17,000. No disrespect, but talk about money to burn! Forty-five percent of respondents plan to purchase any Apple Watch, while another 5 percent of you are undecided.

So I wonder: What could you buy instead of Apple Watch? I intentionally single out the big spenders, settling on $13,000 as mean between $10K and $17K, being it’s such a lucky number and Apple looks to make lots of luck—eh, money—from the smartwatch. Before continuing, an important reminder: Functionally, there is no difference between the cheapo timepiece ($349) and its massively-expensive sibling. The price difference is all bling.

Samsung by Joe WilcoxMar 24, 201512:46 am

Nexus 6 Review

When isn’t a cell phone too big? The Motorola-made, Google-branded phablet answers that question for me, and may very well for you. From Samsung’s introduction of the original Note, I scoffed at large-screen smartphones—and, honestly, the seemingly stereotypical gadget geeks using them. But big is better, and my arrogant attitude about phablets and the people buying them was unwarranted.

Simply stated: Nexus 6 is the best handset I have ever used. The experience is so fresh and delightful, the emotional reaction reminds of using the original iPhone that I purchased on launch day in June 2007. N6 shatters my negative preconception about phablets, particularly unwieldiness when used daily. That said, I made some lifestyle changes, including choice of clothing, to accommodate the mobile’s massive size.

Gear by Joe WilcoxMar 19, 20154:29 pm

Toshiba Chromebook 2 Review

My family plays musical computers today, as mom receives my wife’s Toshiba Chromebook 2—to replace the end-of-life original Microsoft Surface RT. Last week, my beloved took possession of my Google Pixel after I received the newer model, which released on March 11, 2015.

While writing the above paragraph, my mother phoned to let me know the laptop arrived. “Oh do I like this Toshiba! This can’t be a 13-inch screen. It seems so much bigger”. The reaction is more than just because of the move from the RTs 11.6-inch panel. Among the Chrome OS category, the Toshiba’s screen is exceptionally bright, and crisp, setting it apart from every model other than Google’s own.

Society by Joe WilcoxMar 16, 201510:30 am

At Launch, HBO NOW is No GO

The past 7 days is so chock full of tech-related news, like Gigaom’s closure or updated Chromebox Pixel, feels like a year has passed since Apple announced the new MacBook and exclusive distribution of streaming service HBO NOW. I don’t know what the device maker paid for the privilege, but big benefits belong to it. I wonder: What made HBO executives think that the service benefits by tying its early destiny to a single platform during telecast of the popular Game of Thrones series?

Particularly for cord-cutters who don’t have Apple TV, iPad, iPhone, or iPod and want GoT Season 5 the choice is simple: Buy ATV for 69 bucks or spend more on another device capable of running HBO’s iOS app—or steal! On March 10, 2015, my colleague Alan Buckingham, who owns no fruit-logo products and cord-cuts, wrote that he might get the streaming box. I asked if he really plans to buy Aople TV. “I likely will”, he says.

Gear by Joe WilcoxMar 15, 20154:01 pm

The Grados Prayer in C

While no geek, I still appreciate good tech. Nexus 6 and Grado Labs RS1e headphones are two of my four best acquisitions made since summer 2014, and both will be reviewed—ah, someday soon. The others: Fujifilm X100T used to take the above photo and Chromebook Pixel LS received two days ago.

Too often, the measure of quality cans is classical music. Bah! Modern headphones should encompass a complete tonal range—not just the highs of the great dead composers’ violins or the lows from the thumping bass preferred by the Beats generation. Fullness and roundness are exactly what the RS1e deliver to my aging ears. Today, I listened to a song surprisingly showing the headphones’ tonality, streamed from Google Music to, yeah, the N6.

Gear by Joe WilcoxMar 14, 20153:44 pm

Chromebook Pixel LS First Impressions

Around Noon yesterday, FedEx delivered the 2015 Chromebox Pixel, which I set up late afternoon. Nearly 24 hours later, time is right for some immediate reactions before my eventual full review. My perspective presented here is two-fold: General first impressions for anyone combined with what are the benefits for existing Pixel owners. For many of the latter group, I say this: Consider your budget and needs wisely. What you’ve got may be more than good enough.

For everyone else, I will contradict the majority of reviewers, and even Google. Pixel is not a computer for developers or limited number of laptop users. Anyone shopping for a quality notebook that will last years should consider the new Chromebook, most certainly if looking at any MacBook model or Windows PC, such as Surface Pro 3. Everyone living the Google lifestyle who can afford a laptop in this price range should consider nothing else. Now let’s get to the drill down, point by point.

Apple by Joe WilcoxMar 12, 20158:16 pm

Google pulls an Apple-Like Media Coup

Bias in the media is inevitable, and any news gatherer who denies this fact is a liar. Companies seek favor or to influence in countless ways. It’s the nature of the beast, which cannot be tamed. So I wonder how Chromebook Pixel embargoes impacted reporting about Apple’s newest laptop. If they did, as I’m convinced, Google pulled off one hell of a marketing coup.

The search and information giant provided many tech blogs and news sites with the new Pixel about a week before the l aptop launched yesterday and the first reviews posted—that was also days before Apple’s well-publicized media event where a new MacBook was rumored. Both computers share something in common: USB Type-C, which is bleeding-edge tech. The connector received much media attention on Monday and Tuesday two ways: Buzz about it being the next great thing, and MacBook having but one port (Pixel has two, and others).

Apple by Joe WilcoxMar 12, 20151:33 pm

Chromebook Pixel or New MacBook?

Two new laptops launched this week, both pioneering USB-C and packing 12-inch displays. The likenesses stop there, and the distinctions can’t be overstated. One computer you can buy now, the other comes next month. Should you consider either? My primer will help you decide.

Apple unveiled the new MacBook, which measures 1.31 centimeters at its thickest and weighs less than a kilogram, on March 9. Sales start April 10, 2015. Yesterday, Google launched the second-generation Chromebook Pixel, which is immediately available for purchase (mine arrives tomorrow from the new Google Store). Both laptops adopt USB Type-C for power and, using adapters, hooking up to other devices. USB-C puts both computers at the bleeding edge for charging and connectivity, But their approach to ports couldn’t be more different.

Apple by Joe WilcoxMar 11, 20159:33 pm

New MacBook Gasps for Air

Across tech sites and forums there are rumbling complaints about Apple choosing to provide just one port on the 12-inch MacBook and the compromises the design presents. The flawed approach is much bigger, and the laptop line has been this way before—where thinning down means giving up something many users want, which is why I am so surprised that little of the discussion focuses on the original MacBook Air.

Stated simply before the long explanation: If you don’t mind paying $1,299 or $1,599 for the performance equivalent of a souped-up tablet, running OS X but lacking touchscreen, Apple’s tiny laptop is a good choice. Otherwise, stop whining and buy something else. There is no shortage of choices in the slim-and-portable category.

Apple by Joe WilcoxMar 9, 20154:50 pm

Apple Returns to Its Roots

Following today’s splashy media event, Apple looks lots more like the company I loved—and loathed—last decade. The smartwatch and new, ultra-thin and light MacBook take Apple back to its core (no pun intended). Both products are all about status. Make no mistake: The devices you use establish status—having the newest, coolest thing. Appealing to the desire for coolness is a longstanding Apple design prerogative.

But that aspirational quality has been missing for a good half decade—and I suspect not coincidentally during the latter stages of cofounder Steve Jobs’ illness, retirement as chief executive, and tragic death. Aspiration remained in the marketing but the quality falls short of products released from around 1998 to 2010. On Twitter today, “Wow” is a common response to the new MacBook, about which many tweeters regard as the bigger announcement. I agree. The 12-inch screen laptop goes on sale April 10, starting at $1,299.

Gear by Joe WilcoxMar 8, 201511:50 am

The Best Phone You Can Buy is the One You can Afford

I can attest firsthand to the rising health-care costs everyone talks about. My mom went to hospital on January 30th for outpatient surgery. Still woozy from anesthesia, she left her Nokia Lumia Icon Windows Phone in the bed’s blankets. The hospital ships the linens to Canada for cleaning, and, well—cue the violins—that handset is gone to cellphone heaven or into someone’s greedy, grubby hands. Wouldn’t you know, Medicare won’t cover the cost of replacing the phone.

Yeah, I’m being facetious. It helps mellow my frustration buying her a replacement mobile. Mom is done with Windows Phone and must satisfy with an older Android. This post explains why, and how during a big week of new smartphone announcements she gets a—cough, cough—2013 model.