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Apple Ad Blocking Blasts the Google Free Economy

On Sept. 16, 2015, Apple released iOS 9, which enables users of iPad and iPhone to disable ads. The company claims the capability improves the overall user experience. As someone covering the tech industry for more than two decades, I perceive it as something else, too: Competitive assault against Google and means of pushing publishers to iOS 9’s new News app. There is nothing friendly about Apple’s maneuver. It is aggressive and tactical. But does it really matter?

Stated simply: More than 90 percent of Google revenue comes from contextual and search-related advertising. Apple derives about the same figure from selling devices and supporting services. At the same time, mobile is the future of Internet advertising and the battleground where the two meet. The entities’ respective mobile platforms, Android and iOS, long ago put the tech titans on a collision course. Conceptually, what Apple can’t gain from iPad and iPhone sales, it can take by shaking pillars supporting its rival’s business. 

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Who Mourns for the Fourth Estate? (Part 1)

April 2009, I busily bang out a news analysis for Microsoft Watch, one of two news sites I edit for Ziff Davis Enterprise. My boss sounds alarm that there is some jeopardy to my job. I earn a six-figure salary, which panics investors/creditors that recently increased involvement in editorial operations. He infers that I am the highest-paid writer on staff.

Days later, he informs me that in two weeks, ZDE will lay me off—the first time this has ever happened in my long journalist career. My last day will be April 30. As the end approaches, but I continue to produce content normally, he returns with an offer: Stay on writing news stories for eWeek, take a 36 percent reduction in pay, and agree to a 5-story-per-day quota. I politely decline but privately fume. 

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Google’s European Problem

Three weeks ago, Google filed its expected rebuttal to the European Competition Commission’s statement of objections released in April 2015. The EC alleges unfair competition in online shopping services.

My missive focuses less on the “what it is” and more on the “what does it mean”. Google blogged about the filing, but I haven’t yet seen the document. I choose not to source the blog, which is more about public relations. You can read the post by Kent Walker, general counsel, for yourself or the recap somewhere else. A Google blog recapping the filing is secondary to the legal document. 

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‘If It’s Not an iPhone…’

The first weekend of iPhone 6s and 6s Plus preorders are behind us, but Apple already looks ahead. This morning, the company presumably sought to quell last week’s Wall Street jitters in statements to CNBC, Financial Times, and MarketWatch, among other news services popular with investors. This is perception-management at Apple’s finest, and it is metaphor for success selling smartphones and why most competitors flounder by comparison.

I didn’t receive the statement and so cannot attest to its veracity. But presuming esteemed financial news services accurately report, misdirection isn’t much better than this. Apple doesn’t give an exact figure, instead stating: “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25”. How circumspect is that? Ten million the first weekend two weeks later?