In a post to Google+ this AM, journalist Kevin Tofel asks: “Who else doesn’t think many people will buy a $1,500 Android Wear watch simply because it’s made by TAG Heuer?” His question is spot on. The timepiece maker introduced its new line of smart wristwear earlier today.
I see TAG Heuer Connected differently. The high-end brand is carried in fine jewelry stores everywhere. This watch will make Android Wear visible to millions of buyers who might never see the platform. Demographically, many of these same people might never encounter or consider purchasing Apple Watch, either.