Tag: Apple

Apple by Joe WilcoxSep 14, 20153:00 pm

‘If It’s Not an iPhone…’

The first weekend of iPhone 6s and 6s Plus preorders are behind us, but Apple already looks ahead. This morning, the company presumably sought to quell last week’s Wall Street jitters in statements to CNBC, Financial Times, and MarketWatch, among other news services popular with investors. This is perception-management at Apple’s finest, and it is metaphor for success selling smartphones and why most competitors flounder by comparison.

I didn’t receive the statement and so cannot attest to its veracity. But presuming esteemed financial news services accurately report, misdirection isn’t much better than this. Apple doesn’t give an exact figure, instead stating: “We are on pace to beat last year’s 10 million unit first-weekend record when the new iPhones go on sale Sept. 25”. How circumspect is that? Ten million the first weekend two weeks later?

Apple by Joe WilcoxSep 12, 201512:45 pm

Apple Products without Purpose

As Apple’s iPhone 6s and 6s Plus preorder weekend progresses, I reflect on the week’s announcements. Increasingly, I see the company as the middle-aged boys club; men of a certain age designing products for rich, white, middle-age males. Of course, execs want women and people of other ages and classes buying pretty things, too. I refer to a mindset that seems to be core to Apple’s post-Steve Jobs design ethic.

“Products without purpose” I call new MacBook, Apple Watch, and iPad Pro. Where once Steve Jobs filled niches and created new categories, CEO Tim Cook and company create new Apple ware for which there is little to no need whatsoever.

Apple by Joe WilcoxSep 9, 20156:13 pm

Is This Apple’s 9-11 Respect?

Apple’s decision to start iPhone 6s and 6s Plus preorders on Saturday September 12 surprises me. Friday is typical, which lets the company tabulate an extra day into the weekend when reporting the number of preorders the following week. So you have to wonder why the change. I asked Apple PR, but there is yet no response yet.

In 2014, Apple announced iPhone 6 and 6 Plus also on September 9th, a Tuesday. Preorders began on Friday the 12th and sales one week later. In 2013, there was no preorder option for iPhone 5s, just straight sales starting Friday September 20th; announced the 10th. In 2012: Fridays September 14th for preorders; the 21st for sales. In 2011: again Fridays, October 7th preorders and October 14th sales.

Apple by Joe WilcoxSep 6, 201512:30 pm

I Like Apple Music, But…

Yesterday, I joined the 61 percent. The figure represents the people who, in a MusicWatch survey of 5,000, had turned off auto-renew on their free Apple Music trial, which for all ends September 30. Unless something really big comes out of this week’s media event, where new iPhones could debut and iOS 9 and OS X El Capitan receive release dates, I will listen elsewhere. For now, I will stream higher-fidelity tracks from Tidal, and expand my musical horizons at services like SoundCloud.

Strange thing: I don’t dislike Apple Music. Curated playlists are “frak me” good. Family pricing, $14.99 per month, is very reasonable. The library is voluminous; if I want to listen to it, Apple Music likely has it. Then there is the benefit of easy access to my own library of about 14,000 tracks alongside juicy fruit picked from the orchard.

Apple by Joe WilcoxSep 4, 201512:58 pm

‘Bold. Brilliant. Brutal.’

Documentary “Steve Jobs: Man in the Machine” is in theaters and on-demand, starting today. Tagline “Bold. Brilliant. Brutal.” snatched by attention, because it’s so evocative of Apple marketing style under the cofounder’s leadership. I doubted […]

Apple by Joe WilcoxAug 30, 20158:20 pm

Storm Warning for Apple and iPhone

On September 9, Apple will hold a media event, where, presumably, the next-generation iPhone(s) will be unveiled. The company announced new handsets the same date last year, the 10th in 2013, and the 12th in 2012. But as the big reveal approaches, shadows rise over iPhone’s future: China’s slowing economy; smartphone saturation in core markets; lower selling prices in growth geographies; the end of cellular carrier subsidies in the United States, and, most serious of all, the “good enough problem”.

iPhone rode a perfect storm of success, raising Apple’s fortunes like a tsunami crashing down on competitors. This fact cannot be emphasized enough to illustrate how the bitten fruit logo company’s fortunes could fall as quickly, and as dramatically, as they rose. All the while, Android grows from swell to monsoon.

Apple by Joe WilcoxAug 12, 20155:56 pm

Measuring Apple’s Laptop Sales Success

Through the U.S. consumer retail channel, Macs notebooks reached rather shocking milestone during first half 2015, according to data that NPD provided to me today. You can consider this a first, and from lower volume shipments. By operating system: OS X, 49.7 percent; Windows, 48.3 percent; Chrome OS, 1.9 percent. That compares to the same time period in 2014: OS X, 44.8 percent; Windows, 53.1 percent; Chrome OS, 2.1 percent. The data is for U.S. consumer laptops.

While data junkie journalists or analysts often focus on unit shipments, revenues, and subsequently profits, matter much more. Looked at another way, Mac laptop revenues rose by 10.9 percent during the first six months of 2015, year over year, while Windows PCs fell by 9 percent, and Chromebooks contracted by 9.5 percent.

Apple by Joe WilcoxAug 9, 20154:06 pm

iPhone 6 Plus Review

Sometime within the next few weeks, Apple should announce successors to iPhone 6 and 6 Plus, and my review of the latter device is long overdue. Let’s get to it finally and present the key finding first: If size matters, as in you want a phone with larger screen but that doesn’t feel humongous, the 5.5-inch iPhone 6 Plus is a worthy choice. By measures that matter most—benefits from apps, calling, camera, data, performance, screen, and storage—the phablet is best of class.

As expressed in my iPhone 6 review, I regretted not buying the larger device after handing it. The Plus is big, but not overly large for my tastes. Hell, I bought Motorola-made and Google-branded Nexus 6 in January 2015 to replace iPhone 6; the screen is even bigger than Plus, at whopping 6 inches. I gained great value using either of the larger handsets, but gave up one for the other.

Apple by Joe WilcoxAug 7, 201512:02 am

Microsoft’s Hollywood-style Redemption Story

Satya Nadella is a man with a formidable challenge. Microsoft CEO’s predecessor, Steve Ballmer, squandered the company’s mobile fortunes. From smartphone platform leader a decade ago, the software-and-services giant is a category also-ran in 2015. Microsoft has no independent mobile platform future. The war is over. There remains this: Making alliances with old enemies to preserve existing territory, while using the foothold to reach into new frontiers.

Made available August 5th, Outlook for Apple Watch is a very smart move and metaphor for what went wrong on Microsoft mobile platforms and what has to go right to preserve and extend the legacy applications stack. While Windows 10 makes its way to Lumia devices, the future is Android and iOS and how the company supports them with contextually meaningful cloud-connected apps and services.

Apple by Joe WilcoxAug 4, 20158:54 pm

What I Don’t Like About Apple Watch

About two weeks ago, I shared how Apple Watch tickles my fancy. From likes, we go to dislikes, and keeping with the other I purposely limit the number to five. Quick recap: I bought the aluminum model on June 18, 2015 from the local Apple Store. Seven days later, I exchanged for the stainless steel variant. Except to charge or to shower, I’ve worn it constantly since.

Broadly, my feelings about the smartwatch are mixed. The delivered benefits are excellent, but they aren’t enough to justify the lofty price. If not for using MacBook Pro and iPhone 6 Plus this summer, Android Wear and iOS incompatibilities, or the promise of watchOS 2 coming early autumn, I would not have purchased the device. I’m not dissatisfied with Apple Watch, but want more from it. As I explained on July 18, the measure of success or failure isn’t sales but returns. I kept mine. How many early buyers didn’t?

Apple by Joe WilcoxJul 30, 201511:15 am

This is How the Economist Looks on My iPad Air 2

Do you see anything missing? Nothing essential other than most of the content per page. At times like these my paranoia meter rises and I resist, often with difficulty, giving in to conspiracy theories.

This problem started with installation of iOS 9 Beta (second now). The operating system makes changes to the Newsstand, which future role is questionable. Apple is prepping a new Flipboard-like News app and content deals with it. I always wonder who exerts pressure on whom during the licensing negotiations process.

Apple by Joe WilcoxJul 28, 201510:38 am

Hey, Apple Music, Glitch or Licensing Change?

Sometimes I need loud power pop to drive my writing. While working on a story about Windows 10 for BetaNews, I selected R5 to stream from Apple Music—and not for the first time. I started with track No. 6, “Smile”, which is among the two highest-rated tracks from album “Sometime Last Night“. But today, rather than the full song, I get a 90-second preview.

What the frak?